The approach is to pick the right set to be part of. Not, “top 5% of all surgeons,” but perhaps, “top 5% of thoracic surgeons in Minnesota.” Be specific. Find your niche and fill it.
You can find a great truth bomb from Seth Godin here.
A great kick in the pants to start the new year and a great read to focus our efforts regardless of whether the calendar just flipped or not.
A+ stuff from Seth as usual.