"Marketing and sales isn't about trying to convince, coerce, or manipulate people into buying your services. It's about putting yourself out in front of, and offering your services to, those whom you are meant to serve-people who already need and are looking for your services." - Michael Port from "Book Yourself Solid"
I love this quote. It takes a lot of the used car salesman feeling that some of us have when selling ourselves as performers or teachers of music out of the equation. Marketing yourself is simply about getting yourself noticed by the people who want or need your services. It's that simple.
The good news is most musicians, including teachers, are not good marketers and that presents an opportunity for us all. The bad news is people are figuring this out and everyone is getting better. We all have to up our games when it comes to marketing.
And make no mistake, we are all marketers whether we realize it or not.