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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

TEM164: You are not the customer

Andrew Hitz

TEM164-Promo.jpg

Listen via:

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TEM164: You are not the customer

It is so easy to forget that we are not the person we are trying to serve!

What You'll Learn:

  • Why we sometimes unintentionally end up creating products and marketing to ourselves rather than to our customers

  • Why it is vital to learn the "rules" and customs of various social channels before you start plugging yourself there

  • You will never meet a customer who thinks your product is as important or vital as you do

  • Don't assume everyone knows something about you that you think is obvious

  • Some thoughts on optimizing your website and your bio

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM163: The many passive income options for musicians and how to figure out which ones are right for you - A conversation with Brent Vaartstra

Andrew Hitz

TEM163-Promo.jpg

Listen via:

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TEM163: The many passive income options for musicians and how to figure out which ones are right for you - A conversation with Brent Vaartsta

Brent Vaartstra is an entrepreneur, musician and host of the Passive Income Musician Podcast.

What You’ll Learn:

  • Brent's path through the music business and how he has transitioned to making a full-time living through passive income

  • Why you need a lot more than great credentials to succeed in today's music business

  • How he started his first website and the questions you need to ask yourself before you begin your own

  • Why it's important to simply start a new thing because you can't ever know everything before you begin

  • The pitfalls of marketing to yourself or creating content for yourself rather than for the audience you can best serve

  • How Brent relies on data to inform his business decisions

  • The process he undertook to initially monetize his online content

  • How the key to success is finding a group of people with a problem that you are the best person in the world to solve

  • The importance of having a newsletter even when you are just starting out as an entrepreneur

  • Brent's advice on "niching down"

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM162: Spotted Online featuring Seth Godin, Dale Trumbore and Bree Noble

Andrew Hitz

TEM162-Promo.jpg

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TEM162: Spotted Online featuring Seth Godin, Dale Trumbore and Bree Noble

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM161: Brazilian Blowout Certified Salon

Andrew Hitz

TEM161-Promo.jpg

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TEM161: Brazilian Blowout Certified Salon

But what if everyone is certified?

What You'll Learn:

  • When you solve problems for people they will always give you money

  • How Sola Salons solves many problems for hair stylists, the fascinating selling points they use to pitch them and how we as musical entrepreneurs can learn from them

  • Why the sheer number of salons that are "Brazilian Blowout Certified" means it is not a very effective differentiator (and how us musicians fall into that same trap)

  • Make sure you are going against the grain with your marketing and not with the 99%

Links:

***Today's featured Patreon patron is Keith Bjorklund of Bjorklund Reedworks. Check out that link for an example of an effective website, a really good logo and also a great landing page to announce his 2019 Reed Camp.***

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM160: Music vs. the music business and the seismic shift coming in the industry - A conversation with Matt Oestreicher

Andrew Hitz

Matt Oestreicher 1.jpg

TEM160: Music vs. the music business and the seismic shift coming in the industry - A conversation with Matt Oestreicher

Matt Oestreicher is a multi-instrumentalist who is one of the top performers, composers and arrangers in New York City.

What You'll Learn:

  • How 2018 is such an empowering time for artists

  • Why Matt doing so many musical things so well is actually a marketing challenge for him

  • Why how we deal with the human error that occurs in live music applies to being an entrepreneur

  • How the people not on the very front of the stage are frequently the best people to reach out to when trying to build your network

  • Intentional networking and why that's not just waiting to run into people

  • The value of having the audacity to think that you might make it big

  • The fantasies about the music business you have to cut through in order to succeed

  • The difference between music and the music business

  • The proper balance of short-term strategies and long-term strategies and how the proportion of the two should change according to your age and where you are in life

  • Why he decided to release his first album of songs after he turned 40

  • How the barriers to creation and distribution being drastically lowered means that much more competition

  • The seismic shift that the music business has recently experienced and why there is another one coming

  • What it's like working with the likes of Stevie Wonder, Snoop Dogg, Anita Baker and Weird Al Yankovic

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM159: Learning without doing (TEM Short)

Andrew Hitz

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TEM159: Learning without doing (TEM Short)

A TEM Short on a Seth Godin blog post that is a call to action.

Links:

A *huge* thank you to everyone who went to iTunes and left TEM a rating! I finally made it to my goal of 100 ratings!

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM158: Are you building or maintaining? (TEM Short)

Andrew Hitz

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TEM158: Are you building or maintaining? (TEM Short)

The correct answer isn't necessarily what you think!

What You'll Learn in TEM158:

  • The difference between building mode and maintaining mode

  • Why the best application of this principal for entrepreneurs is on a case-by-case or project-by-project basis

  • Two suggestions for helping you prioritize the things that align the most with your priorities and goals

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM157: Building healthy habits and the value of routine - A conversation with Brodie Welch

Andrew Hitz

Brodie Welch 1.jpg

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TEM157: Building healthy habits and the value of routine - A conversation with Brodie Welch

Brodie Welch is a self-care specialist and entrepreneur.

What You'll Learn in TEM157:

  • How we are creatures of habit and not creatures of willpower

  • The importance of knowing your why when trying (why are you trying to implement this habit in the first place)

  • The power of habit stacking

  • The five powerful cues you can use to implement a new habit

  • How using an accountability buddy can be a great tool to keep you on track

  • Why we should view reaching out to customers who have asked to hear from us as performing a service rather than trying to sell something

  • The power of a rock solid morning routine (and why it starts the night before)

  • Some techniques to ensure you are putting first things first

  • Why wearing how exhausted you are from working hard as a badge of honor is BS

  • Why identity evolution means that the right thing at the right time won't always be that way because humans are constantly changing

  • The cost associated with adding without subtracting

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM Report - September 2018

Andrew Hitz

TEM Report is a short monthly “state of the union” for my entrepreneurial ventures available exclusively to my Patreon patrons. I share what is working and just as importantly what is not while I navigate my ever-changing portfolio career.

In this month’s TEM Report I cover:

  • How making myself accountable by promising my Patreon patrons that I would send out my first newsletter in a over year led me to actually do it!

  • How the process of hiring 14 interns for Pedal Note Media is going (14!) and what we are offering them in exchange for their efforts and expertise

  • The big plans at Pedal Note Media that have put off for a year after doing some in-depth research

  • The Bootstrapper’s Workshop by Seth Godin that I signed up for

  • The URL I finally found for a new TEM website that I will build on Wordpress

  • A crazy offer I got to fly to LA for a documentary that sadly didn’t work out

Listen Here: TEM Report - September 2018

Not a patron? Get instant access to this TEM Report plus a whole bunch of other bonus content by visiting my Patreon page.

TEM156: Hanging out in the hallway (TEM Short)

Andrew Hitz

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TEM156: Hanging out in the hallway (TEM Short)

We've all heard the phrase "When God closes one door, he opens another." The problem is hanging out in the hallway.

The TEM Question of the Week:

Have you ever been rejected in your career but it turned out to be a blessing?

Join the discussion by heading to http://www.andrewhitz.com/temblog/tem156 and leaving a comment.

***Sign up before October 1st for the brand new TEM Newsletter to be eligible to win a free consultation and also receive a free copy of "Seven Things I Learned from the First 100 Episodes of The Entrepreneurial Musician. Click here for details.

What You'll Learn in TEM156:

  • How losing an audition ended up directly leading to me getting my dream job with Boston Brass (but how it sucked in the interim)

  • The timeline for how I lost a major income source a month after announcing I was leaving Boston Brass and right after I found out that my wife was pregnant and how that ended up being a blessing

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM155: Embracing change and reaching a quarter of a million people every week - A conversation with Suzanne Bona

Andrew Hitz

Suzanne Bona 1.jpeg

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TEM155: Embracing change and reaching a quarter of a million people every week - A conversation with Suzanne Bona

Suzanne Bona is the host of Sunday Baroque, a radio show heard by over a quarter of a million people every week on over 200 stations nationwide.

The TEM Question of the Week:

  • What skills have you acquired from a non-dream job that you've been able to utilize as an entrepreneur and did you realize those skills might be eventually useful at the time? 

Join the discussion by heading to http://www.andrewhitz.com/tem155 and leaving a comment.

***Sign up before October 1st for the brand new TEM Newsletter to be eligible to win a free consultation and also receive a free copy of "Seven Things I Learned from the First 100 Episodes of The Entrepreneurial Musician. Click here for details.

What You'll Learn in TEM155:

  • Suzanne's background in music and the winding path she has taken to get to today
  • The importance that a couple of music teachers played in her life (and how awesome my wife is!)
  • How she founded Sunday Baroque which is now carried by over 200 radio stations across the country and heard by a quarter million people every week
  • The brilliant idea she negotiated for herself when she started a full-time sales job at a radio station which enabled her to learn the ropes of radio
  • The skills she learned in her sales job that directly applied to her future entrepreneurial endeavors
  • How she she ended up partnering with NPR to both produce and distribute Sunday Baroque and the factors that led them to amicably part ways after they had outgrown one another
  • The benefits of being a small and nimble operation
  • How technology is becoming a great equalizer in the world
  • Her attitude that change is hard but change is also interesting
  • Why Susan still tries to see each episode of Sunday Baroque through a different lens even after 31 years
  • What made the pitch email from Suzanne's intern so well written and why it got her on the podcast when most of them don't even get answered

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM154: The Long Game (TEM Short)

Andrew Hitz

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TEM154: The Long Game (TEM Short)

Musicians frequently don't bring the same long game approach to being entrepreneurial as they do to their playing which is a big mistake.

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

If you feel a little squeamish about your marketing...

Andrew Hitz

...you should probably trust your gut. This means you're doing it wrong.

This short article is a good reminder that there's two kinds of marketing:

  1. The pushy car salesperson who is trying to get you to drive off of the lot that day in one of their cars no matter what they have to say to you
  2. The complete opposite of that

Always trust your gut when it comes to marketing. The bad kind of marketing is like pornography. It can be a little hard define. But you always know it when you see it.

TEM153: What the hell happened to us?

Andrew Hitz

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TEM153: What the hell happened to us?

Every child is overflowing with creativity. Then we lose it all. So what the hell happened to us and why does it matter as an entrepreneur?

*Sign up for the brand new TEM Newsletter and automatically be entered to win a free music business consultation!*

Anyone who signs up for the brand new TEM Newsletter between now and October 1st will automatically be entered to win a free 15-minute music business consultation with me.

Visit http://www.andrewhitz.com/temnewsletter to sign up today!

What You'll Learn:

  • How holding myself accountable to my Patreon patrons got me to actually send out my first newsletter in over a year! Thank you, Patreon family!
  • How school is largely designed to swap our creativity for compliance
  • An exercise to identify assumptions you make about aspects of your career that could really use some creativity
  • Why questioning some long-held assumptions is a great way to stand out in a crowded music business

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Article: Dana Fonteneau on why freelancing is not a dirty word

Andrew Hitz

Dana Fonteneau.jpg

Garrett Hope's Porfolio Composer blog featured a guest post by Dana Fonteneau about freelancing which is a really good read.

Dana first talks about what many "real jobs" actually entail above and beyond what we might expect and then eloquently makes the case for being a freelancer and entrepreneur.

"As an entrepreneur, you are your own boss. THERE ARE NO GATE KEEPERS BETWEEN YOU AND YOUR DREAMS.

YES, freelancing can have a lot of instability and volatility at first until you learn how to create systems that create stability and take you out of that “feast or famine” cycle. These are not hard to do but require discipline, focus, and long-term planning. There is NO LIMIT to how much you can do and earn, IT’S UP TO YOU!!!!

It takes a lot of work, but then again, what doesn’t?! If you’re going to be busy and work really hard, you might as well be doing what you LOVE!"

—Dana Fonteneau

You should definitely read the entire article. It is well worth it!

Article: "I Used to Think That Freelancing Was a Dirty Word Until…" by Dana Fonteneau

If you haven't heard it, don't miss the conversation I had with Dana for Episode 85 of TEM.

TEM85: Dana Fonteneau on Figuring out Your "Why", Holding Yourself Accountable When You Work for Yourself and How She Got Her First Paid Clients Before She Had a Proven Track Record

A truth bomb from Henry Winkler

Andrew Hitz

Tenacity + Courage + Honesty About Your Ability + Gratitude = Accomplishing What's On Your Mind

 

Oh man if I were the tattoo type and I was looking for a really long tattoo this would be a good candidate! I love how one good quote can fire me the hell up!

(You can listen to the entire Henry Winkler interview with James Altucher from which that quote is taken plus read a summary of the best points he makes here.)

TEM152: David Taylor Quotes

Andrew Hitz

David Taylor 1.jpeg

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TEM152: David Taylor Quotes

This episode features thoughts on my favorite quotes from the conversation I had with David Taylor in TEM137: How "Overnight Success” David Taylor Was Named to the 2018 Forbes 30 Under 30 Europe List by Working 70-Hour Weeks for Years.

Quotes:

  • “I cut myself some slack in regards to it. That's why at the beginning I thought, ‘I need to be an expert at everything and I need to make sure I'm infused by everything’ and I'm (now) aware that I'm not going to be totally passionate about every single element of the business.”
  • “I totally agree about sort of giving someone a leash to run. I've really had the most amazing orchestra manager intern this summer. We have this whole job description. You do librarian duties, all this stuff, and then we made the decision to go completely digital and use iPads, so her whole job description changed. Then all the staff meet for the first time on the course as well so it was jumping straight into the fire and she just absolutely smashed it. So I'd go to ask how things were going and she'd already thought of all the problems that were coming up, already fixed them all and had already solved them without me having to worry about anything. When it works well, it's an absolute dream. Once you meet people you get on with creatively and you respect I think it makes it much easier to do the navigating side of things.”
  • “This is the most amazing time for anyone to create any business or do anything to improve themselves. In the past, let's say even 20 years ago, I'd not be able to do this. Before, you'd have to go to a library and go and talk to the clerk and work out what books you might want and go and find them. Read the back of them. Make the choice which one you want to take home. Take it home. Read it. Find out it's not good. Come back. Even after three weeks you only learn one thing. Whereas now at your fingertips you can find a YouTube tutorial or a blog that someone has done that can tell you how to do it within two minutes and not leave your house or have to put anything over on top of your pajamas. It's unbelievable.”
  • “I think we're living through the most amazing period of change, not just society-wise, but also in classical music. The organizations, particularly in the UK, that are in the establishment just haven't worked out what's going on and aren't adapting to societal change and the technology change as well. I think they're miles behind in general. So you can completely carve your own path by working out how you can get round these gatekeepers now.”
  • “Of late I've had a little bit of attention, people want me to go and talk at places. I find it quite interesting because I'm doing exactly what I was doing three and a half years ago. Nothing's changed. But all of a sudden, one thing leads to another and you get more awareness as to who you are and what you're doing. Similar thing, ‘Oh, you're an overnight success’ and it's, ‘No, I've been working like 70 hours a week for the last however long. It's quite a time now.’”
  • “Also, even though I failed at the YouTube channel, it was an important learning success. The skills I learned from video editing and filming were then taken and put into the orchestra in summer. So it's not as though it's been an entire waste of time. I've come through it learning more and learning more about how to talk to people, learning some filming skills. So it's been beneficial in the long run. But yeah, it's totally important to talk about when things go wrong and I'd love to say the last three and a half years have been perfect and I'm some sort of demi-god, but sadly that's not the case.”

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes