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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Her Best Work is Behind Her

Andrew Hitz

I highly recommend Elizabeth Gilbert's book, Big Magic. It is a wonderful read that really helped my perspective on my art, my career and my life.

One of my favorite things in the book is her recognizing out loud that her best work is almost certainly behind her.

What does she mean by that? She is the author of the blockbuster best-seller turned into a movie starring Julia Roberts, Eat, Pray, Love.

She is right. There is almost no chance she will write another book that will sell that many copies, that will affect that many lives. Big Magic has been hugely successful and it hasn't been a drop in a bucket compared to Eat, Pray, Love. And they aren't turning into a movie starring Julia Roberts or Meryl Streep any time soon.

But so what? The only person in the world who can let that almost certainly accurate observation affect or even grind to a screeching halt her creative output is her.

She's the only one with that power.

All of us throw up roadblocks all the time. And its always for one reason and one reason only: fear.

The only surefire way to guarantee no one thinks the book after your blockbuster didn't live up to its predecessor is by never writing it! But that sure seems like a silly decision to make out of fear.

You might be saying, "If only I had the privilege of worrying about people being disappointed with the book (or album or movie or whatever) after my global smash hit!" Yeah, I don't have that problem either.

But we all can sell ourselves from time to time on narratives that are very similar. We would never say these things out loud to friends or colleagues because they would instantly point out that we were being ridiculous. But the crazy and terrifying thing is that we totally buy this bullshit when it is just a one-sided conversation in our head! Some possible examples:

"My performance of the Bach Goldberg Variations will never be as good as Glenn Gould's so why bother."

Here's the problem. No one wants another version of Glenn Gould's Goldberg Variations. (Full disclosure: His 1981 recording of that might be my single desert island recording of any piece of music in any genre ever.) But he already played that. Who gives a shit if some tuba playing podcast host thinks that's the gold standard? If you have a version inside of you, for the love of all things holy share it with us!

"I've always composed for choir in the past and really don't know anything about wind ensemble so even though I'm interested in learning, I know my writing won't ever be as good as John Mackey's or even my choral writing so I'll just drag my feet and never start, or at the very least never share it with anyone."

No, you won't speak with as clear a voice as John Mackey does when you first start writing for wind ensemble. But here's the problem with this one: Nor did John Mackey when he first started out! You know how John Mackey got to be "John Mackey" and Dale Trumbore got to be "Dale Trumbore" in the choral world: By composing their first piece and then composing another one. Lather. Rinse. Repeat. Everyone has to start somewhere.

"I could never produce an album that sounds as good Dark Side of the Moon so I'll just stick to playing bass (even though my shifting passions really are leaning strongly towards producing.)

And you may already know what I'm going to say here, but Alan Parsons, who produced the Pink Floyd masterpiece Dark Side of the Moon, didn't start at that level. He was an assistant at Abbey Road when the Beatles recorded their album by that name and then went on to work on many albums in a variety of capacities. The point is he learned from some of the best in the business and wasn't intimidated that he wasn't a finished product the day he first walked into Abbey Road.


So take the road that Elizabeth Gilbert has and tell those internal voices that are always trying to derail you to go screw. Like any other skill, you get better at it with practice.

The world needs your art. So don't talk yourself into selfishly hiding it from the world.

TEM139: Why You Should Almost Always Run from Traditional Record Deals - A Conversation with Ryan Kairalla

Andrew Hitz

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TEM139: Why You Should Almost Always Run from Traditional Record Deals - A Conversation with Ryan Kairalla

Entertainment lawyer Ryan Kairalla explains why it is the most exciting time in history to be a creator of anything and offers some actionable legal advice that all artists need to hear!

What You'll Learn:

  • Some of the myths about copyright law
  • Why Ryan’s best clients are the ones who ask a lot of questions (and why you can’t ever truly outsource the legal stuff)
  • What inspired him to write his book, Break the Business
  • Why signing a record deal is frequently a really bad idea
  • The evil that is a '360 Deal'
  • Why the ability to be quick and nimble in a business sense is the true advantage of being an independent artist
  • Why Ryan advocates for building your own music empire
  • LLC’s: Should you form one and why or why not?
  • How to find the right lawyer for you
  • When you should and shouldn’t form a nonprofit

Links:

Show notes for all episodes of TEM including topics discussed and links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (only $6 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM138: My Best Piece of Advice for a New Entrepreneur

Andrew Hitz

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TEM138: My Best Piece of Advice for a New Entrepreneur

I recently was a guest on the Break the Business Podcast and was asked what advice I would give to a new entrepreneur. This was my answer.

Links:

Show notes for all episodes of TEM including topics discussed and links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (only $6 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM137: How "Overnight Success” David Taylor Was Named to the 2018 Forbes 30 Under 30 Europe List by Working 70-Hour Weeks for Years

Andrew Hitz

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TEM137: How "Overnight Success” David Taylor Was Named to the 2018 Forbes 30 Under 30 Europe List by Working 70-Hour Weeks for Years

David Taylor is the CEO of Yorkshire Young Sinfonia and was recently named to the Forbes 30 Under 30 Europe list for 2018.

What You'll Learn:

  • The hilarious story of how David came to find out he was named to the  2018 Forbes 30 Under 30 Europe list
  • The genesis behind the youth orchestra he founded, Yorkshire Young Sinfonia, and the many ways it is different than any other youth orchestra in the world
  • How it can be really hard to give up control of things as your business grows
  • Why today is the greatest time in history to create anything
  • David’s definition of branding and why it is so important for both organizations and individuals
  • Why David uses the term relationship building instead of networking
  • The Gary Vaynerchuk 51/49 Rule (and how he used this rule to get a local organization to give him enormous financial support)
  • How to craft a pitch email that will actually get read

Links:

Show notes for all episodes of TEM including topics discussed and links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (only $8 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM136: Deanna Swoboda Quotes

Andrew Hitz

Listen via:

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TEM136: Deanna Swoboda Quotes

This episode features thoughts on my favorite quotes from the conversation I had with Deanna Swoboda in TEM135.Quotes:

  • "I had designed a program, an assembly program, that could be turned into something that people would be interested in having at their schools. It was a program that music stores and music dealers were interested in collaborating with in terms of recruitment. Sam Pilafian really pushed me to organize that program into a business."
  • "Working in a nonprofit organization gave me skills, business skills…how to organize my thoughts of forming a business, and how to market, and how to plan, and how to organize."
  • "I think as musicians, sometimes we think about success, what success means to us individually. We really think it should be from point A to point B, and it should be very clean. In reality, it's the zig and the zag…the roads less traveled that you decide to take that have a direct influence upon your career."
  • "Really, at the heart of entrepreneurship is opportunity recognition. I think a lot of people may attribute their career to fate or destiny, being in the right place at the right time, et cetera, getting discovered or something, getting lucky. There is something to this. But I think that's a little bit of a passive approach. I really believe that it is that combination of talent, hard work, your work ethic, your attitude, and your determination and perseverance, and recognizing opportunities when they come your way."
  • "It's so important to be honest with yourself about what is truly going to make you happy. I think that it can change throughout life."
  • "Speaking of failures, I've had so many failures during my career. Without failures, there wouldn't have been self-improvement and moving into what's next. How do I do this slightly different so that it works, and it's a success."
  • "Everything leads to something else. Every person that you meet knows somebody else who might have an idea for you or be interested in what it is that you have to offer. Everyone and every one of their friends is a potential customer."
  • "You also have to communicate what makes you distinctive, and what makes your thing distinctive, and how you set yourself apart."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (only $8 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I am ONE REVIEW SHY of my next goal of 75 ratings on iTunes. Who is going to help me out by taking just a couple of minutes on iTunes and then emailing me to tell me they were the 75th person?

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM135: Developing an Idea into a Product You Can Build a Business Around - A Conversation with Deanna Swoboda

Andrew Hitz

Listen via:

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TEM135: Developing an Idea into a Product You Can Build a Business Around - A Conversation with Deanna Swoboda

Deanna Swoboda is the creator of Brass Rap, a school assembly program so successful she had no place to live for two full years because she was on the road so much! She is also the Assistant Professor of Tuba and Euphonium at Arizona State University where she also teaches music business and product development classes.

What You'll Learn:

  • How a mentor pushed her to turn a school assembly program into a business
  • What she learned from working for a nonprofit arts organization and how she applied that to working for herself in the music business
  • How success is almost never the straight line from Point A to Point B that we expect
  • Why you aren’t a failure if you are doing multiple things in order to make money
  • Why what a lot of people attribute to luck is actually opportunity recognition
  • The questions you need to ask yourself to help define success for you
  • The importance of quantifying exactly what it is that will make you happy (and why that is a moving target)
  • Why failing is integral to moving you into whatever’s next
  • How the school assembly show she booked up to 250 days a year for 10 straight years was made into a refined product through very intentional research and development
  • Why sometimes “opportunity recognition” is being prepared to rap for a company president on the spot
  • The importance of cultivating a good attitude

Links:

Show notes for all episodes of TEM including topics discussed and links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (only $8 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I need only TWO PEOPLE to go leave a rating and review on iTunes to make my next goal. Will you be one of the two to help me out?

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM134: The Dip by Seth Godin (TEM Book Report)

Andrew Hitz

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TEM134: The Dip by Seth Godin (TEM Book Report)

A Book Report on one of my favorite Seth Godin books, The Dip.

What You'll Learn:

  • Why a famous Vince Lombardi quote is really terrible advice
  • What "The Dip" is and why there are spoils for anyone who can get through to the other side
  • Why it is vital to quit things at the right time (and not at the wrong time or in a panic)
  • Why being the best in the world is the key to success (and what Seth Godin means by 'best in the world')
  • What the biggest lie we are taught in school is
  • How quitting frees us up to excel at something else
  • Why it is so bad (and so common) to quit in The Dip
  • Why scarcity is the key to value

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (only $8 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I need only FOUR PEOPLE to go leave a rating and review on iTunes to make my next goal. Will you be one of the four to help me out?

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM133: Alarm Will Sound Quotes (TEM Short)

Andrew Hitz

TEM133: Alarm Will Sound Quotes (TEM Short)

This TEM Short features thoughts on my favorite quotes from Michael Clayville and Gavin Chuck of Alarm Will Sound in TEM132.

Quotes:

  • "We basically made a commitment to each other to continue to grow with each other. And what that means I think is that, the sustainability of the group is very much about giving everybody in the group a stake.”
  • "Why is it that we stuck together and what's different between us and those trios and those, you know billions of other small ensembles that exist in colleges around the country? I think a lot of it comes back to communication and feeling that your voice is heard, and feeling respected and appreciated by the people around you, even if you don't always get your way.”
  • "The skills and talents that you've built up as a musician, working collaboratively, having disagreements that are productive you know, learning to actually harmonize music together, all those things and many more, are skills that translate into organizational culture. If you can take that kind of thinking, then you're essentially repurposing a set of skills that you already have, and refining them towards I think a goal that becomes a sustainable career model.”
  • "So it's an experience that we can share with people who may not have heard things like this before. They may come into our concert and not know what to expect, and come out maybe, you know, completely blown away by, you know, the fact that they never heard anything like that. Or, they come out scratching their heads but they still had an experience. They had something that they can say was not run of the mill, and I think that's generally what you get out of an Alarm Will Sound show.”
  • "I have a feeling I don't know if this is true that people ... musicians that go through conservatory music schools, tend to need to think about the experience of a concert much more than say somebody who studied theater or dance. I know that dancers and theater people are trained from the beginning that they are performing from the moment they are in the wing. Everything about that is a performance, and that takes into account what the audience is experiencing. By contrast, when you look at say a symphony orchestra, before the concert quote unquote begins, there's a bunch of people that are sitting there disengaged or when they stop playing, they disengage and it seems that they are not thinking about the fact that actually the experience is continuous over those two hours or whatever it is. And maybe that partly comes from the culture where we focus so much on the notes and the technique that we think are our art and our performance lies in just between the double bars. And one thing that I want to always stress when I talk to people just starting out in their careers as performers is to learn something from our colleagues in theater and dance and to think about the concert as an experience. And one that has to be shaped just as much as you're shaping phrases within a piece, you have to think about what happens between the pieces. What happens in the two minutes before the concert and the 30 minutes after the concert. Those are all important parts of the experiences. When you think that way, it's going to lead you to more innovative and more rewarding involvement with your audience."
  • "So it's a constant thing you know, I'm on it every day. Marketing is not going to do itself, there's nobody sitting at home at any given second thinking that they want to hear us play, but hopefully we're trying to build that. And so, they are thinking that more and more frequently. It's like ‘Oh, hey, I remember that tune, I want to listen to that again.' So I'm just trying to get some mental space, some brain space and say hey we're there, and take a listen and if you make it to a show that'd be great, come on out to a show, too.”
  • "I think there are so many interesting things happening in new music today, and really in performing arts across the board. It's a really great time to start something new and to come up with a new idea. I mean we have the incredible power of social media that can make the barriers to entry lower than they were maybe 30 years ago. At the same time, the digitally driven world, where everybody has something in their hands, I think makes live performance more valuable. Having an experience that you share with an audience is becoming more valuable. And I think that's the really interesting moment that we're living in right now, for young musicians to be really thoughtful and intentional.”

Links:

  • TEM132: Gavin Chuck and Michael Clayville of Alarm Will Sound on Having Conversations With Your Fans, Creative Collaborations and Sharing Meaningful Experiences With Your Audience (TEM Rewind)
  • Alarm Will Sound

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (only $8 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 69 ratings and 46 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews (so close!) by taking just a couple of minutes on iTunes!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM132: Gavin Chuck and Michael Clayville of Alarm Will Sound on Having Conversations With Your Fans, Creative Collaborations and Sharing Meaningful Experiences With Your Audience (TEM Rewind)

Andrew Hitz

Listen via:

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TEM132: Gavin Chuck and Michael Clayville of Alarm Will Sound on Having Conversations With Your Fans, Creative Collaborations and Sharing Meaningful Experiences With Your Audience (TEM Rewind)

Alarm Will Sound is a 20-piece chamber ensemble that challenges and reshapes musical conventions through performances of music by today's composers.

What You'll Learn:

  • How Alarm Will Sound began as a group at Eastman and what has enabled them to survive for so long when most student groups dissolve after college
  • The importance of communication and transparency in any group
  • Why they rely on a Strong Executive Model rather than a straight up democratic process
  • How working as a team in any healthy organization is a moving target as the amount of effort individuals are able to put forth shirts over time
  • Why groups like Alarm Will Sound are not only competing for gigs with other ensembles with similar missions but with any artists offering an experience which is literally everyone
  • How musicians can learn from dancers and actors who are taught to perform from the moment they are even on the wings of the stage
  • The details behind an initiative called Alarm System, where Alarm Will Sound does unconventional collaborates with a variety of musicians
  • Their collaboration with one of my favorite groups in the world, Medeski, Martin & Wood
  • The group’s overall approach to marketing and branding and how Michael goes about executing it
  • Why sharing an experience with your audience at concerts is more important than it’s ever been

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (I'm getting close!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 67 ratings and 45 reviews on iTunes. Help me reach my next goal of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM131: Jeff Nytch Quotes (TEM Short)

Andrew Hitz

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TEM131: Jeff Nytch Quotes (TEM Short)

This TEM Short features thoughts on my favorite quotes from Jeff Nytch in TEM130.

Quotes:

  • “The lesson that I try to share with my students about that is that no educational experience, no thing that you throw yourself into, is ever wasted. Even if it might seem at the time like it's a dead end, or you pursue something for a while, and you say, "Well, I guess that's not what I want to do." It still has intrinsic value, and you'll be amazed at how sometimes things can come back to serve your career in new ways, in ways you never would have guessed at the time."
  • "I would look at them and say, 'There's no way that I could ever be as good as they are as teachers' not realizing, of course, that they'd been doing it for 30 years.”
  • "I spent a lot of the book talking about things that musicians do already that are, in fact, entrepreneurial, to help dissolve this idea that these two things are mutually exclusive. So, I talk about customer focus, for instance. Well, that just means that we are trying to reach our audiences. Isn't that what we all say we want to do? Entrepreneurship gives us a vehicle for doing that.”
  • "One of the most important things that any entrepreneurial venture has to have is that there's something distinctive about it, something defines itself as being different from or better than whatever else is out there. And if that's at the core of thinking entrepreneurially, then for us as artists, that means our artistic voice, our whatever it is that I personally bring to the world that is uniquely mine, that's my most valuable asset. I don't want to compromise that. If I compromise that, that's not only quote-unquote 'selling out' or 'hurting myself artistically.' That's just not good business.”
  • "Entrepreneurs are constantly asking questions. Both, 'How can I do what I'm doing right now better or differently' But I think even before they get to that point, young musicians need to answer the question, what is it that they're really passionate about? And not just the music. What else are you passionate about?"
  • "Yeah, and that's entrepreneurship, really, at its core, because it's about identifying that opportunity that solves somebody else's problem."

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon (I'm getting close!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 62 ratings and 42 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM130: Dr. Jeff Nytch on Art and Entrepreneurship Co-Existing, Your Single Most Important Asset as an Artist and His Brand New Book, The Entrepreneurial Muse

Andrew Hitz

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TEM130: Dr. Jeff Nytch on Art and Entrepreneurship Co-Existing, Your Single Most Important Asset as an Artist and His Brand New Book, The Entrepreneurial Muse

Dr. Jeff Nytch is the Director of the Entrepreneurship Center for Music at the University of Colorado Boulder and the author of the brand new book, "The Entrepreneurial Muse: Inspiring Your Career in Classical Music".

What You'll Learn:

  • How Jeff had a curiosity about entrepreneurship from a very early age (including opening a “bank” to loan money to his siblings!)
  • Why no educational endeavor is every wasted and how sometimes two seemingly disparate interests can intersect later in life
  • What he learned from his six years as the Executive Director of the Pittsburgh New Music Ensemble
  • How he was drawn to higher ed when he developed a burning desire to teach college students everything he learned only through experience after leaving school
  • About Jeff’s brand new book, The Entrepreneurial Muse: Inspiring Your Career in Classical Music
  • How he addresses people who claim that entrepreneurship and true art can’t coexist by giving examples of successful artists who are doing both
  • Why your unique artistic voice is your single most valuable asset as an artist
  • Why the question “what else are you passionate about” is so important to being a successful entrepreneur
  • How Jeff coming to a major arts organization with a complete solution in hand to a problem led to a wonderful collaboration (and getting paid!)

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Nobody Starts On Top

Andrew Hitz

"I'm a big believer in stepping stones. It's very rare in life that all of a sudden at the snap of a finger or the drop of a hat you are on top of the world with everything you possibly could ever imagine for your career. It's a process, and I think it's really good for young artists, or just up and coming artists, to realize that. So, as long as you're going on the trajectory that you want to see for yourself, you should consider yourself a success at all times.”

—Ranaan Meyer of Time from Three (from TEM125)

Ranaan Meyer.jpeg

LOVE this reminder from one of the best and most successful bass players in the world, Ranaan Meyer.

This quote has extra meaning for me because Ranaan has been one of my best friends in the world for close to 20 years and this quote is reminding me that when I met him, he was "just" a really good bass player who happened to be a ridiculously nice guy.

He wasn't one of the most successful entrepreneurs in the music business. (yet)

He wasn't a household name for bass players. (yet)

He wasn't living in a huge house with an awesome wife and two beautiful children. (yet)

The fact that nobody starts on top is always most easily brought into focus by thinking of the people we have known for a very long time who happen to be very successful. Not only do you know firsthand that the Ranaan's in your life didn't start out on top but you also know they weren't "overnight sensations" (whatever the hell that means.)

I remember getting a call from Ranaan telling me about Time for Three when they had just started out. He was full of joy about it. But he certainly didn't call to tell me he had formed a band a week ago and that they were already booked to headline shows in Australia the following month! There was a very slow build to their seemingly meteoric rise.

Hell, 95% of all success stories I know in the music business sound something like Ranaan's story. Supremely talented and motivated musician who works his or her ass off eventually finds the right fill in the blank (people to partner with, their niche, their dream job, whatever) and the rest is history.

Unless you are longtime friends with Ranaan or Sara Bareilles or Jacomo Bairos, you first hear about them when the rest of us do. When they've already "made it." But we always have to keep in mind that just because we weren't hip to their long journey before they made it onto our radar doesn't mean it wasn't a long journey filled with lots of stepping stones.

So focus on the next stepping stone and the next thing you know you might be lucky enough to work your ass off until someone labels you an "overnight sensation."

TEM129: Spotted Online Featuring Seth Godin, Gary Vaynerchuk and David Cutler

Andrew Hitz

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Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Content:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Want to help the show? Here's a few ways you can do that!

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 61 ratings and 42 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

3. Check out TEM on InstagramTwitter and Facebook.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Perspective is Everything

Andrew Hitz

As Seth Godin points out in this spot on blog post, perspective is absolutely everything.

Four different people will experience the exact same thing in completely different ways based on their professions and world views.

Recognizing this fact is very powerful because it enables us to recognize our own bias and intentionally attempt to view something from a different perspective when that is helpful (which it almost always is.)

When trying to provide goods or services to someone (in or out of the music business), it is imperative that we forget everything we know about the product, service or situation and think like the customer.

Of course we think what we are providing is important, but have we made that case to our customers?

Practicing the ability to change one's perspective is one of the common traits that the insanely successful people I've interviewed for TEM all share. Might be good for the rest of us to that skill as well.

TEM128: The One Thing You Should NEVER Outsource

Andrew Hitz

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TEM 128: The One Thing You Should NEVER Outsource

Never, ever let anyone else define what success "should" mean for you.

What You'll Learn:

  • Why it is so imperative that we always define success for ourselves
  • How our parents can have a huge impact (not always in a good way!) on what we view as success
  • The pressure, both real and perceived, that colleagues and co-workers put on our views of success and how that can lead to conforming rather than proactively defining it for ourselves
  • Why comparing the online presence of others to our real selves can have a very negative impact on our perception or reality
  • How our egos shape what we pursue and what we don't pursue which prevents us from doing the work we were meant to do
  • Why it's important to regularly (at least every quarter) define in writing what success means to you and how that helps us to identify and to take the best next step, whatever that is

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 60 ratings and 41 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Processing Negative Reviews

Andrew Hitz

No matter how convenient it would be for our egos, nothing you could ever produce for the world is going to be for everyone. Literally nothing.

Most Americans have never stepped foot in a Starbucks. Hard to believe if there are five within 10 miles of your residence, but it's true.

Most of us know that trying to please everyone is a fool's errand, yet we all bristle at negative reviews or feedback. 

But that's a waste of time.

Follow the link for a great (and as always, short) post by Seth Godin on processing negative reviews in a constructive manner.

Godin: Processing Negative Reviews

TEM127: Cathy Heller Quotes (TEM Short)

Andrew Hitz

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My conversation with singer/songwriter Cathy Heller in TEM126 was easily one of my favorites out of the many TEM interviews I've done over the last three years. She is an incredible businesswoman and shared a ton of insights into how she's navigated being a human throughout her career and her life.

It was hard narrowing down the quotes for this one!

Quotes:

  • "I realized this whole getting a record deal thing, it's like meeting the Wizard of Oz. It doesn't necessarily mean you're going to get what you need. At that point, I was able to see the way deals were structured and how, even if the deal would've gone all the way and the record would've gotten made, the odds of me making any money or the odds of me even having any say in the material or any ... It's like it's so once-in-a-lifetime that that actually works out that way.”
  • "It was like two years of that, and I remember one day driving down the street, and I started to cry. I was crying so hard, and the sunblock was mixed with the tears. I started laughing because I couldn't see. The sunblock was in my eyes. I was like, 'I have to pull over. I can't see.' I decided then and there this cannot work. If I'm going to try to be something that I'm not, and I'm not aligned with what I really feel, I'm going to be depressed. If I'm depressed, then even if people are telling me it's the most practical thing in the world to get a job job, it's totally impractical because I'm miserable.”
  • "If you try one approach, and it doesn't work, then you must try another approach. People will say all the time ... I meet artists all the time, all kinds of artists in Los Angeles. I meet screen writers, I meet actors, I meet voiceover artists, I meet songwriters, and they're all saying things like, 'Well, I think I tried everything.' But you didn't. You tried one way, and it didn't work. What about the 14 other ways that you can try, and then the other 14 ways you can try if that doesn't work?"
  • "I'm sort of on a mission now to help every person I possibly can meet to get clear about what they really want to do in this world, and then hopefully give them some inspiration with some real strategies of how to be a better problem-solver and get to do their life's work. I think that the opposite of depression is purpose, and I think that people, if they're doing what makes them happy and they get to make a living doing it, which means they then get to do it all the time, I think people feel they're happier and they're contributing. I think that might be the best way to change the world, because we've no control over all these other crazy factors and things that are going on right now.”
  • "I have so many artists who come to me, and they're like, 'I can't, because I don't know anybody in the music business.' Then they just let that thought stop them from taking any action, or they'll say, 'I can't because I'm not a producer, and I can't produce my own music. I can't afford a producer.' Okay, did you try going onto Facebook and looking at all of the groups of all of the recent alumni from Belmont and Berkelee and just reach out to any one of those people with enthusiasm and say, 'I would love to create this. Do you want to work with me? Might you find one human being who's willing to do it and get some money on the backend? Be resourceful.”
  • "I want people to get that if you want to make a living, you have to make something that somebody else needs, that somebody else wants. You'll never get to page three, you'll never get to episode four, you'll never get through the first verse, if you're constantly criticizing yourself. You'll never get to page three, you'll never get to episode four, you'll never get through the first verse if you're constantly criticizing yourself.”
  • “What I tell artists, this is like a cool trick for songwriters, I tell songwriters to open up a Google Doc, and, when they come up with an idea for a song, I tell them to just spend an hour and don't edit. Just spend a full hour. Put everything in that Google Doc that you could possibly think of that might go into the song. Did you come up with a word? Is there a phrase? Is there a lyric idea? Do you have story that happened when you were three that you might want to call upon and reference somehow in the song? Just put it all in there like you're throwing everything into a big pot, and don't edit yourself. Give yourself a whole fricking hour to just be a free person just playing and flexing the muscle because when you let yourself play, this magic happens where new things come in because you're not constantly trying to filter.”
  • "I heard Ed Sheeran say it really well. He said, 'If you walk into your vacation cabin up in Maine. You haven't been there for a few months. You turn on the water. It might run brown for a little bit, right? Then you leave the water on, and it starts to run clearer and clearer, and then it's fine. It's totally drinkable, and you have good water. You have to let that water run.' He said, 'When you're songwriting, when you're making anything that you're making, you have to let the water run through.' We talked about this in the beginning of the show. You have to be willing to tolerate the fact that it might be uncomfortable. It might not be perfect. It might not be right away the most beautiful thing you've ever created.”

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 60 ratings and 41 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz