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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Tweet of the Week: Katie Mack (@AstroKatie)

Andrew Hitz

I probably don’t make this point enough on the podcast: Allowing your life to be steered by fear is never good.

I’ve never heard this exact point made in this way. “Fear that your total productive output might be less than the theoretical max” is really well said.

This isn’t a dress rehearsal. We only get to live life once.

TEM177: The only morning routine you will ever need

Andrew Hitz

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TEM177: The only morning routine you will ever need (TEM Short)

A TEM Short inspired by a new feature on the TEM Blog, the Tweet of the Week.

On Today's Episode of The Entrepreneurial Musician:

  • Author James Clear's take on morning routines

  • The byproduct of his simple, two-step routine

Links:

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM176: Managing burnout, not waiting to live your best life and streamlining tasks - A conversation with Elisa Janson Jones

Andrew Hitz

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TEM176: Managing burnout, not waiting to live your best life and streamlining tasks - A conversation with Elisa Janson Jones

Elisa Janson Jones is an entrepreneur, author, educator and the founder of the International Music Educator Summit.

On Today's Episode of The Entrepreneurial Musician:

  • The crazy number of projects she has going in addition to her full-time teaching job

  • How she successfully pitched SmartMusic about doing a podcast for them

  • The thought process behind getting an MBA and the work that has led to

  • The key to improving anything

  • The inspiration for her two books (which were both written for very specific business reasons)

  • Why writing a grant is just like writing a business plan (and why you have to help the organization you're pitching to fulfill their mission)

  • Why Elisa doesn't believe in work/life balance

  • The inspiration for the International Music Education Summit and how she decided to price it

  • The importance of streamlining processes to save time down the road

  • How she used research and testing to build the summit

  • The changes that the summit has undergone in just two years

  • The ownership everyone feels when they are a part of a community

  • Elisa's incredible life story that has included becoming a mother during college and surviving a very difficult marriage and how those experiences helped to change her mindset about business and life

  • Living the life you want to live because none of us are promised a tomorrow

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM175: No one has seven ideas (TEM Short)

Andrew Hitz

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TEM175: No one has seven ideas (TEM Short)

A TEM Short inspired by a quote about ideas from Dr. David Cutler.

On Today's Episode of The Entrepreneurial Musician:

  • "You never meet anyone with with seven ideas. They either have a couple of ideas or they have a thousand."

  • How I transformed myself from a couple of ideas guy to a thousand ideas guy

  • An exercise to help you generate more and better ideas

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM174: Sam Pilafian on producing

Andrew Hitz

TEM174-Promo.jpg

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TEM174: Sam Pilafian on producing

Sam Pilafian was a legendary producer, entrepreneur, performer and pedagogue.

On Today's Episode of The Entrepreneurial Musician:

  • The app Sam recommended to get my ears totally ready for the session

  • The number one job of any producer (it's not what you might think)

  • Why a producer has to be "the continuity expert"

  • How to organize a take sheet to make things easier when the edits are done

  • The many entrepreneurial lessons I learned from Sam's approach to producing

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM173: Spotted Online featuring Brodie Welch, Seth Godin and Sam Pilafian

Andrew Hitz

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TEM173: Spotted Online featuring Brodie Welch, Seth Godin and Sam Pilafian

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

On today's episode of The Entrepreneurial Musician I talk about:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM172: Don't wait until it is too late (TEM Short)

Andrew Hitz

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TEM172: Don't wait until it is too late (TEM Short)

After losing my mentor, Sam Pilafian, last week, a plea to all of us to not put things off until a tomorrow that may never come.

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM171: Delivering the right message to the right audience and using technology to empower musicians - A conversation with NoteFlight's John Mlynczak

Andrew Hitz

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TEM171: Delivering the right message to the right audience and using technology to empower musicians - A conversation with NoteFlight's John Mlynczak

John Mlynczak is the Managing Director of NoteFlight.

What You'll Learn:

  • The most spectacular mispronunciation of his last name (which then became his nickname in college)

  • How an experience in college showed John the powerful role that technology can play in helping musicians

  • The challenge of getting technology into the hands of teachers

  • How NoteFlight started with the assumption that people are going to arrange music no matter what so how can publishers make that easier for people

  • Why you can't resist innovation

  • Whether NoteFlight mainly targets teachers who have already embraced technology, the ones who have not or somewhere in between

  • How NoteFlight found a niche that needed filling in the music notation software world

  • The complete technical remake NoteFlight had to do just a few years ago

  • The importance of getting the right message to the right audience in as clean and concise manner as possible

  • Why all pitches must have a CTA

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Waiting for perfect

Andrew Hitz

“Waiting for perfect is a never-ending game.”

—Seth Godin from his blog post “More right”

Your website will never be perfect.

(Amazon has the most successful website in terms of sales conversions in history and are constantly tweaking it which means it’s not perfect.)

Your blog post will never be perfect.

(You can always run it by one more person you respect for meaningful and helpful feedback.)

Your presentation will never be perfect.

(Oprah has never given a perfect speech. She has too much self-awareness to ever think something couldn’t be improved somehow.)

Your pitch will never be perfect.

(You can always tighten things up or add one more contextual detail that will resonate just a little more with your target audience.)

Your recital will never be perfect.

Even if you “hit” every note and make no “mistakes”, the interpretation could always be a little better or more informed.

Waiting for “perfect”, whatever the hell that even means, is simply a form of hiding. Possibly the best advice I ever received was either do the thing as well as you can at that moment in time and then share it with the world or don’t do the thing at all.

Because waiting for perfect is a never-ending game.

A photo of my dog for no reason other than it makes me happy.

A photo of my dog for no reason other than it makes me happy.

TEM170: Should a project speed up or slow down (TEM Short)

Andrew Hitz

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TEM170: Should a project speed up or slow down (TEM Short)

The danger is getting caught in the middle.

What You'll Learn:

  • How to avoid getting caught in the middle on projects

  • The benefits of speeding up a project

  • The benefits of slowing down a project

  • A reminder that time is a zero sum game and any time you are saying yes to anything you are by definition saying no to other things

  • Why we should apply the Pareto Principle to any given project or our portfolio careers in general

  • A great idea from Seth Godin on how to handle a project that's stalled

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM169: Thinking of hiring a PR Firm? Listen to this first

Andrew Hitz

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TEM169: Thinking of hiring a PR firm? Listen to this first!

Why so many PR firms are a complete waste of money for musicians.

What You’ll Learn:

  • Why you should never subscribe someone to an email list without their permission

  • How many PR firms boast about how many people will receive your pitch when those numbers frequently include people who literally have no use for your product and never possibly could

  • While cold emailing LinkedIn contacts is technically allowed it still isn’t a good idea that will get you any real results

  • How doing literally five minutes of research can be the difference between a great pitch email and a terrible one (and how few PR firms even bother to do it!)

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM168: Founding a youth orchestra when you're still young enough to play in one: A conversation with Marquise Bradley

Andrew Hitz

TEM168-Promo.jpg

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TEM168: Founding a youth orchestra when you're still young enough to play in one: A conversation with Marquise Bradley

Marquise Bradley is the co-founder of the Center City Chamber Orchestra and Principal Clarinetist of the Philadelphia Youth Orchestra.

What You'll Learn:

  • Where Marquise and his friends got the idea to start the Center City Chamber Orchestra

  • What gave them the follow-through to execute such a big idea

  • The biggest challenge moving forward for the organization

  • His thoughts on how we can make the classical music concert going experience more inclusive

  • What his reaction was when it was pointed out to him at a young man that most people in a symphony orchestra don't look like him

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM167: It's all about frequency (TEM Short)

Andrew Hitz

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TEM167: It's all about frequency (TEM Short)

"Habits form based on frequency, not time."

—James Clear from his new book, Atomic Habits

What You'll Learn:

  • The power of identity

  • The benefits of easily attainable goals like doing one push-up a day

  • Why frequency of a habit is much more important than total time spent

  • A lesson we've all learned in the practice room that applies to everything in life

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM166: Booking a $25K tour and building lifelong connections with fans through house concerts: A conversation with Shannon Curtis

Andrew Hitz

TEM166-Promo.jpg

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TEM166: Booking a $25K tour and building lifelong connections with fans through house concerts: A conversation with Shannon Curtis

Shannon Curtis is an artist and the author of No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour.

What You’ll Learn:

  • How Shannon booked her first ever house concert

  • How she initially used house concerts to fill in dates on her tours which were usually heavier on weekends and lighter during the week

  • Why house concerts lead to meaningful and long-lasting connections with your fans

  • The success of her pop-up stores at house concerts

  • The importance of having an email list and why newsletters are so important

  • Why she decided to self-publish her book

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM165: A tale of two jewelers

Andrew Hitz

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TEM165: A tale of two jewelers

A recent retail experience reminded me of what being on the receiving end of a selfish sales pitch feels like. Here are some thoughts on how we can avoid making people feel that way when we pitch them as musical entrepreneurs.

What You'll Learn:

  • A reminder of what it feels like to be on the receiving end of a self-serving sales pitch

  • How a bad sales pitch feels like being on a bad date

  • A great example of a salesperson playing the long game: trying to not just make a sale but forging a mutually beneficial long-term relationship with a customer

  • The importance of a point of differentiation when pitching something successfully so the customer doesn't only fall back to price point as the deciding factor

  • The difference between contacting customers with their technical permission (a former customer) versus contacting customers who truly want to hear from you because your communications provide value to them

  • Why we can't use bad sales experiences to justify hiding from selling ourselves (because we don't have to do it that way!)

  • The value of always prioritizing long-term relationships with fans rather than short-term transactions

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM164: You are not the customer

Andrew Hitz

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TEM164: You are not the customer

It is so easy to forget that we are not the person we are trying to serve!

What You'll Learn:

  • Why we sometimes unintentionally end up creating products and marketing to ourselves rather than to our customers

  • Why it is vital to learn the "rules" and customs of various social channels before you start plugging yourself there

  • You will never meet a customer who thinks your product is as important or vital as you do

  • Don't assume everyone knows something about you that you think is obvious

  • Some thoughts on optimizing your website and your bio

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM163: The many passive income options for musicians and how to figure out which ones are right for you - A conversation with Brent Vaartstra

Andrew Hitz

TEM163-Promo.jpg

Listen via:

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TEM163: The many passive income options for musicians and how to figure out which ones are right for you - A conversation with Brent Vaartsta

Brent Vaartstra is an entrepreneur, musician and host of the Passive Income Musician Podcast.

What You’ll Learn:

  • Brent's path through the music business and how he has transitioned to making a full-time living through passive income

  • Why you need a lot more than great credentials to succeed in today's music business

  • How he started his first website and the questions you need to ask yourself before you begin your own

  • Why it's important to simply start a new thing because you can't ever know everything before you begin

  • The pitfalls of marketing to yourself or creating content for yourself rather than for the audience you can best serve

  • How Brent relies on data to inform his business decisions

  • The process he undertook to initially monetize his online content

  • How the key to success is finding a group of people with a problem that you are the best person in the world to solve

  • The importance of having a newsletter even when you are just starting out as an entrepreneur

  • Brent's advice on "niching down"

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes