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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

TEM173: Spotted Online featuring Brodie Welch, Seth Godin and Sam Pilafian

Andrew Hitz

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TEM173: Spotted Online featuring Brodie Welch, Seth Godin and Sam Pilafian

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

On today's episode of The Entrepreneurial Musician I talk about:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM172: Don't wait until it is too late (TEM Short)

Andrew Hitz

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TEM172: Don't wait until it is too late (TEM Short)

After losing my mentor, Sam Pilafian, last week, a plea to all of us to not put things off until a tomorrow that may never come.

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM171: Delivering the right message to the right audience and using technology to empower musicians - A conversation with NoteFlight's John Mlynczak

Andrew Hitz

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TEM171: Delivering the right message to the right audience and using technology to empower musicians - A conversation with NoteFlight's John Mlynczak

John Mlynczak is the Managing Director of NoteFlight.

What You'll Learn:

  • The most spectacular mispronunciation of his last name (which then became his nickname in college)

  • How an experience in college showed John the powerful role that technology can play in helping musicians

  • The challenge of getting technology into the hands of teachers

  • How NoteFlight started with the assumption that people are going to arrange music no matter what so how can publishers make that easier for people

  • Why you can't resist innovation

  • Whether NoteFlight mainly targets teachers who have already embraced technology, the ones who have not or somewhere in between

  • How NoteFlight found a niche that needed filling in the music notation software world

  • The complete technical remake NoteFlight had to do just a few years ago

  • The importance of getting the right message to the right audience in as clean and concise manner as possible

  • Why all pitches must have a CTA

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Waiting for perfect

Andrew Hitz

“Waiting for perfect is a never-ending game.”

—Seth Godin from his blog post “More right”

Your website will never be perfect.

(Amazon has the most successful website in terms of sales conversions in history and are constantly tweaking it which means it’s not perfect.)

Your blog post will never be perfect.

(You can always run it by one more person you respect for meaningful and helpful feedback.)

Your presentation will never be perfect.

(Oprah has never given a perfect speech. She has too much self-awareness to ever think something couldn’t be improved somehow.)

Your pitch will never be perfect.

(You can always tighten things up or add one more contextual detail that will resonate just a little more with your target audience.)

Your recital will never be perfect.

Even if you “hit” every note and make no “mistakes”, the interpretation could always be a little better or more informed.

Waiting for “perfect”, whatever the hell that even means, is simply a form of hiding. Possibly the best advice I ever received was either do the thing as well as you can at that moment in time and then share it with the world or don’t do the thing at all.

Because waiting for perfect is a never-ending game.

A photo of my dog for no reason other than it makes me happy.

A photo of my dog for no reason other than it makes me happy.

TEM170: Should a project speed up or slow down (TEM Short)

Andrew Hitz

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TEM170: Should a project speed up or slow down (TEM Short)

The danger is getting caught in the middle.

What You'll Learn:

  • How to avoid getting caught in the middle on projects

  • The benefits of speeding up a project

  • The benefits of slowing down a project

  • A reminder that time is a zero sum game and any time you are saying yes to anything you are by definition saying no to other things

  • Why we should apply the Pareto Principle to any given project or our portfolio careers in general

  • A great idea from Seth Godin on how to handle a project that's stalled

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM169: Thinking of hiring a PR Firm? Listen to this first

Andrew Hitz

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TEM169: Thinking of hiring a PR firm? Listen to this first!

Why so many PR firms are a complete waste of money for musicians.

What You’ll Learn:

  • Why you should never subscribe someone to an email list without their permission

  • How many PR firms boast about how many people will receive your pitch when those numbers frequently include people who literally have no use for your product and never possibly could

  • While cold emailing LinkedIn contacts is technically allowed it still isn’t a good idea that will get you any real results

  • How doing literally five minutes of research can be the difference between a great pitch email and a terrible one (and how few PR firms even bother to do it!)

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM168: Founding a youth orchestra when you're still young enough to play in one: A conversation with Marquise Bradley

Andrew Hitz

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TEM168: Founding a youth orchestra when you're still young enough to play in one: A conversation with Marquise Bradley

Marquise Bradley is the co-founder of the Center City Chamber Orchestra and Principal Clarinetist of the Philadelphia Youth Orchestra.

What You'll Learn:

  • Where Marquise and his friends got the idea to start the Center City Chamber Orchestra

  • What gave them the follow-through to execute such a big idea

  • The biggest challenge moving forward for the organization

  • His thoughts on how we can make the classical music concert going experience more inclusive

  • What his reaction was when it was pointed out to him at a young man that most people in a symphony orchestra don't look like him

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM167: It's all about frequency (TEM Short)

Andrew Hitz

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TEM167: It's all about frequency (TEM Short)

"Habits form based on frequency, not time."

—James Clear from his new book, Atomic Habits

What You'll Learn:

  • The power of identity

  • The benefits of easily attainable goals like doing one push-up a day

  • Why frequency of a habit is much more important than total time spent

  • A lesson we've all learned in the practice room that applies to everything in life

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM166: Booking a $25K tour and building lifelong connections with fans through house concerts: A conversation with Shannon Curtis

Andrew Hitz

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TEM166: Booking a $25K tour and building lifelong connections with fans through house concerts: A conversation with Shannon Curtis

Shannon Curtis is an artist and the author of No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour.

What You’ll Learn:

  • How Shannon booked her first ever house concert

  • How she initially used house concerts to fill in dates on her tours which were usually heavier on weekends and lighter during the week

  • Why house concerts lead to meaningful and long-lasting connections with your fans

  • The success of her pop-up stores at house concerts

  • The importance of having an email list and why newsletters are so important

  • Why she decided to self-publish her book

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM165: A tale of two jewelers

Andrew Hitz

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TEM165: A tale of two jewelers

A recent retail experience reminded me of what being on the receiving end of a selfish sales pitch feels like. Here are some thoughts on how we can avoid making people feel that way when we pitch them as musical entrepreneurs.

What You'll Learn:

  • A reminder of what it feels like to be on the receiving end of a self-serving sales pitch

  • How a bad sales pitch feels like being on a bad date

  • A great example of a salesperson playing the long game: trying to not just make a sale but forging a mutually beneficial long-term relationship with a customer

  • The importance of a point of differentiation when pitching something successfully so the customer doesn't only fall back to price point as the deciding factor

  • The difference between contacting customers with their technical permission (a former customer) versus contacting customers who truly want to hear from you because your communications provide value to them

  • Why we can't use bad sales experiences to justify hiding from selling ourselves (because we don't have to do it that way!)

  • The value of always prioritizing long-term relationships with fans rather than short-term transactions

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM164: You are not the customer

Andrew Hitz

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TEM164: You are not the customer

It is so easy to forget that we are not the person we are trying to serve!

What You'll Learn:

  • Why we sometimes unintentionally end up creating products and marketing to ourselves rather than to our customers

  • Why it is vital to learn the "rules" and customs of various social channels before you start plugging yourself there

  • You will never meet a customer who thinks your product is as important or vital as you do

  • Don't assume everyone knows something about you that you think is obvious

  • Some thoughts on optimizing your website and your bio

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM163: The many passive income options for musicians and how to figure out which ones are right for you - A conversation with Brent Vaartstra

Andrew Hitz

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TEM163: The many passive income options for musicians and how to figure out which ones are right for you - A conversation with Brent Vaartsta

Brent Vaartstra is an entrepreneur, musician and host of the Passive Income Musician Podcast.

What You’ll Learn:

  • Brent's path through the music business and how he has transitioned to making a full-time living through passive income

  • Why you need a lot more than great credentials to succeed in today's music business

  • How he started his first website and the questions you need to ask yourself before you begin your own

  • Why it's important to simply start a new thing because you can't ever know everything before you begin

  • The pitfalls of marketing to yourself or creating content for yourself rather than for the audience you can best serve

  • How Brent relies on data to inform his business decisions

  • The process he undertook to initially monetize his online content

  • How the key to success is finding a group of people with a problem that you are the best person in the world to solve

  • The importance of having a newsletter even when you are just starting out as an entrepreneur

  • Brent's advice on "niching down"

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM162: Spotted Online featuring Seth Godin, Dale Trumbore and Bree Noble

Andrew Hitz

TEM162-Promo.jpg

Listen via:

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TEM162: Spotted Online featuring Seth Godin, Dale Trumbore and Bree Noble

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM161: Brazilian Blowout Certified Salon

Andrew Hitz

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TEM161: Brazilian Blowout Certified Salon

But what if everyone is certified?

What You'll Learn:

  • When you solve problems for people they will always give you money

  • How Sola Salons solves many problems for hair stylists, the fascinating selling points they use to pitch them and how we as musical entrepreneurs can learn from them

  • Why the sheer number of salons that are "Brazilian Blowout Certified" means it is not a very effective differentiator (and how us musicians fall into that same trap)

  • Make sure you are going against the grain with your marketing and not with the 99%

Links:

***Today's featured Patreon patron is Keith Bjorklund of Bjorklund Reedworks. Check out that link for an example of an effective website, a really good logo and also a great landing page to announce his 2019 Reed Camp.***

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM160: Music vs. the music business and the seismic shift coming in the industry - A conversation with Matt Oestreicher

Andrew Hitz

Matt Oestreicher 1.jpg

TEM160: Music vs. the music business and the seismic shift coming in the industry - A conversation with Matt Oestreicher

Matt Oestreicher is a multi-instrumentalist who is one of the top performers, composers and arrangers in New York City.

What You'll Learn:

  • How 2018 is such an empowering time for artists

  • Why Matt doing so many musical things so well is actually a marketing challenge for him

  • Why how we deal with the human error that occurs in live music applies to being an entrepreneur

  • How the people not on the very front of the stage are frequently the best people to reach out to when trying to build your network

  • Intentional networking and why that's not just waiting to run into people

  • The value of having the audacity to think that you might make it big

  • The fantasies about the music business you have to cut through in order to succeed

  • The difference between music and the music business

  • The proper balance of short-term strategies and long-term strategies and how the proportion of the two should change according to your age and where you are in life

  • Why he decided to release his first album of songs after he turned 40

  • How the barriers to creation and distribution being drastically lowered means that much more competition

  • The seismic shift that the music business has recently experienced and why there is another one coming

  • What it's like working with the likes of Stevie Wonder, Snoop Dogg, Anita Baker and Weird Al Yankovic

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM159: Learning without doing (TEM Short)

Andrew Hitz

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TEM159: Learning without doing (TEM Short)

A TEM Short on a Seth Godin blog post that is a call to action.

Links:

A *huge* thank you to everyone who went to iTunes and left TEM a rating! I finally made it to my goal of 100 ratings!

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM158: Are you building or maintaining? (TEM Short)

Andrew Hitz

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TEM158: Are you building or maintaining? (TEM Short)

The correct answer isn't necessarily what you think!

What You'll Learn in TEM158:

  • The difference between building mode and maintaining mode

  • Why the best application of this principal for entrepreneurs is on a case-by-case or project-by-project basis

  • Two suggestions for helping you prioritize the things that align the most with your priorities and goals

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM157: Building healthy habits and the value of routine - A conversation with Brodie Welch

Andrew Hitz

Brodie Welch 1.jpg

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TEM157: Building healthy habits and the value of routine - A conversation with Brodie Welch

Brodie Welch is a self-care specialist and entrepreneur.

What You'll Learn in TEM157:

  • How we are creatures of habit and not creatures of willpower

  • The importance of knowing your why when trying (why are you trying to implement this habit in the first place)

  • The power of habit stacking

  • The five powerful cues you can use to implement a new habit

  • How using an accountability buddy can be a great tool to keep you on track

  • Why we should view reaching out to customers who have asked to hear from us as performing a service rather than trying to sell something

  • The power of a rock solid morning routine (and why it starts the night before)

  • Some techniques to ensure you are putting first things first

  • Why wearing how exhausted you are from working hard as a badge of honor is BS

  • Why identity evolution means that the right thing at the right time won't always be that way because humans are constantly changing

  • The cost associated with adding without subtracting

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes