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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

TEM 109: Spotted Online Featuring Articles from James Clear, Seth Godin and Daniel Pink

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

Spotted Online is a new TEM episode format featuring thought-provoking articles pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Articles:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

1,000 True Fans in Action

Andrew Hitz

Kevin Kelly, the author of what Tim Ferris calls the most important thing ever written about marketing, 1,000 True Fans, shares some really cool data that Ramit Sethi shared from his company.

This is 1,000 true fans in action!

And while it is a much bigger scale than you are probably operating at currently (me too!), the principles are 100% the same.

BTW don't miss the episode I did about 1,000 true fans for TEM:

TEM 108: Seth Hanes Quotes (TEM Short)

Andrew Hitz

Seth Hanes is a horn player, digital marketer and author of "Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career".

This TEM Short features thoughts on my favorite Seth Hanes quotes from TEM 107.

Quotes:

  • "The tactics don't dictate the strategy. The strategy should dictate the tactics."
  • "I think the first step that anyone should take, before they do anything...don't make a Facebook page, don't even make a website, don't do anything. The first thing you should do is first figure out what is the product or service that you have that solves an actual problem that people have? You have to identify a problem that you can solve."
  • "That's how I got on all of these (podcasts and blogs.) How can I be even kind of useful to this person? That's how I did that. And it cost me zero dollars."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm only two away!) by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Must Hear: The James Altucher Show Episode 246 featuring Ramit Sethi

Andrew Hitz

This interview is worth the time (it's long!) They go so long in part one (that the above tweet links to) that they did a second part the following week.

Really great, actionable advice on how to start a business. Ramit is one of my favorite entrepreneurs and James is one of my favorite interviewers.

Don't miss this!

TEM 107: Seth Hanes on How to Get Guest Appearances on Podcasts and Blogs, Getting a Self-Published Book to Number One on Three Different Amazon Lists and Why Strategy Should Always Dictate Tactics

Andrew Hitz

TEM 107: Seth Hanes on How to Get Guest Appearances on Podcasts and Blogs, Getting a Self-Published Book to Number One on Three Different Amazon Lists and Why Strategy Should Always Dictate Tactics (and Not the Other Way Around)

Seth Hanes returns to TEM to tell us all about how he got his book, Break Into the Scene, to #1 on three different Amazon lists.

What You'll Learn:

  • The importance of having specific goals when marketing and of having a feedback loop to verify whether what you were doing was productive

  • Why strategy should always dictate tactics and not the other way around

  • Why the first step should always be identifying a specific problem your product or service will solve for people

  • How Seth built an email list (including the hard part - getting the first 100 subscribers!) and how he used it to help launch the book

  • The importance of validating an idea or product early in the process to make sure anyone will buy it

  • How he was able to get booked as a guest on 10 podcasts and write 10 guest blog posts in conjunction with the book launch

  • Gary Vaynerchuk's advice on how to launch a book (which is really easy for anyone to do for no money at all and applies to anything, not just a book)

  • Why he writes in his own voice in spite of the occasional critic

  • Why the key to marketing yourself as a musician is pushing past the discomfort

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Beware Schools That Only Make You Better at Following a Path

Andrew Hitz

“Do not go where the path may lead; go instead where there is no path and leave a trail.”

-Ralph Waldo Emerson

99% of all college music degrees in the world today have curriculums which are designed to help you follow a path better than the next woman or man. And there's a reason for this.

They were all designed many, many decades ago when it was close to impossible for anyone to blaze a trail for themselves.

There were gatekeepers everywhere you looked deciding who was allowed to make an album, who got to write a book and who got to do just about any other artistic endeavor you can think of.

But those people are all gone.

To make matters worse, there are thousands upon thousands of students graduating every single year with music degrees in the United States and all over the world who are being taught these same "just follow the path better than the next person" skills. And they're all competing for the exact same jobs. (A number that is getting smaller with every year that goes by.)

What you have there is a math issue.

What are the odds that you are going to one of the incredibly lucky few who will find a path that's already been cleared and will make a great living, both financially and artistically, as a result? They are not good.

Of course it happens. But you have a shockingly better chance of finding success in the music business (whatever success means to you) by taking Emerson's advice above and leaving your own trail.

Look around at all of the people who are making their own go of it. They are everywhere.

And you certainly have the best chance of success by getting an education that provides you skills for both the "path" and the "trail" approaches to a career.

Once you get out into The Real World™, literally no one gives a crap that you went to Northwestern or that you studied with (insert famous teacher here.) No one.

So if you're looking for a school to attend to be a music major, consider what skills they are offering you as a major factor rather than just going to the famous place or to study with the famous person.

You'll be happy you did.

© 2017 Andrew Hitz Sunrise in The Berkshires which has nothing to do with anything in this post but it's pretty so I threw it in!

© 2017 Andrew Hitz

Sunrise in The Berkshires which has nothing to do with anything in this post but it's pretty so I threw it in!

TEM 106: Corey Brown Quotes (TEM Short)

Andrew Hitz

Listen via:

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SoundCloud
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Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

This TEM Short features thoughts on my favorite Corey Brown quotes from TEM 105.

Quotes:

  • "We spent the summer (and) Seth's goal was to prototype (the website.) I don't know why but the team couldn't really pull together a prototype. So I said 'Well this is really too complicated of an idea to just jump into protyping. This thing has to be architected. That's a skillset he didn't bring me in for but it's a skillset I had."
  • "I'm inherently lazy. People don't think of me that way but I look for efficiencies in everything. If we're doing the same thing twice, I'm like 'Okay how do make this so we don't do this twice?'"
  • "I didn't see an online magazine for bass players, and there weren't that many of them anyway, but I didn't see one where I thought 'This is what I would want to build'. This was the opportunity to say 'This is the online magazine I think needs to exist and we'll see what happens and we'll see if people agree with me or not."
  • "In my mind, if you see an opportunity to connect with someone, you should just go for it."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM 105: Corey Brown of No Treble on Working with Seth Godin, Having the Courage to Reach Out to People You Want to Meet and Launching the World's Top Online Bass Magazine

Andrew Hitz

Corey Brown 1.jpeg

TEM 105: Corey Brown of No Treble on Working with Seth Godin, Having the Courage to Reach Out to People You Want to Meet and Launching the World's Top Online Bass Magazine

Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

What You'll Learn:

  • How Corey fell in love with music and ended up majoring in music at North Texas
  • How not thriving within the formal structure of college pushed him towards one of his other loves, graphic design
  • How he ended up working with Seth Godin to run Squidoo, one of the most frequently visited websites in the world, when they didn't know each other beforehand
  • The importance of architecting a website when building it so you have a clear idea of how it is all going to function together
  • How he launched No Treble so he would have something waiting for him whenever his run at Squidoo ended
  • Why he worried entirely about content and traffic and not about monetization (and the parallels there with launching a podcast)
  • How he's monetized No Treble after the fact
  • How every time they hit a traffic benchmark at Squidoo Seth Godin challenged them to add a zero as their next goal
  • How he came to be in charge of the official Jaco Pastorius website (and why when given the chance to connect with someone you should just reach out)

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm two away!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

TEM 104: Dr. John Parks Quotes (TEM Short)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

This TEM Short features thoughts on my favorite Dr. John Parks quotes from TEM 103.

Quotes:

  • "I wasn't good at this thing, and I wasn't good at this thing, and I was kind of good at this thing and then realized it was really hard. So instead of quitting, I just decided, 'I'm gonna practice my butt off'. And so I did and I started getting a lot better and then I started getting addicted to being better."
  • "I think the goal for every teacher is to teach your students to be their own teacher and there's no better way to do that than by listening to recordings of yourself. It's always humbling. No matter how well you are playing, it's always humbling because it never lies to you.”
  • "We've recorded several CD's of the percussion ensemble and it's amazing. We get in there to record and the red light goes on and they don't even flinch. You can take really good guys and put them in a recording situation and say you're rolling and all of sudden they (are freaking out.)"

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM 103: Dr. John W. Parks IV on Building a Professional Recording Studio from Scratch, Being Addicted to Getting Better and Pushing Boundaries Within a Traditional Job

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

Percussionist John Parks talks about the innovative recording studio he has built for the use of his studio at Florida State University.

What You'll Learn:

  • How John went from being a piano major in college to being one of the world's best known percussion professor

  • How he got "addicted" to getting better and how that fueled his rise in the business

  • John talks about the incredible recording studio he has built at Florida State and how he learned just about everything about building it and setting it up through asking questions in forums

  • How this recording studio has enabled a number of his students to start businesses offering pre-screening audition recordings for other students

  • Why and how John formed an LLC

  • What you need to start a recording studio (and it's probably less than you think)

  • How they have progressed to making video

  • The entrepreneurial skills his students have learned through experiencing this recording project

  • A resource John would recommend for young musical entrepreneurs

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

TEM 102: Embrace the Process (TEM Short)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

This TEM Short is in response to my conversation with The Bulletproof Musician's Noa Kageyama in TEM 101 where he spoke about the power of embracing the process.

"(Music) was a craft that I needed to work on every day to get better at and even now in other things I do, I'm always really kind of geeked out most about the process of getting better at something, sometimes even more than the activity or the craft itself. I think engaging in this continual improvement process is what really intrigues me."

—Noa Kageyama of The Bulletproof Musician

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

Must Hear: SPI 256 "Productivity and Frameworks with Mike Vardy from Productivityist" (Smart Passive Income Podcast)

Andrew Hitz

Hi all!

I am going to start occasionally posting links to episodes of various podcasts that really speak to me as an entrepreneur. I always welcome any suggestions for either podcasts to listen to or specific episodes. I love getting email from you all!

The Smart Passive Income Podcast with Pat Flynn is a goldmine of resources. This episode in particular is really great. He speaks with Mike Vardy from Productivityist about a number of things.

I am particularly interested in his discussion of "themed days" which I am going to give a try. What do you think? Give it a listen:

SPI 256: Productivity and Frameworks with Mike Vardy from Productivityist (Smart Passive Income Podcast)

TEM 101: Noa Kageyama of The Bulletproof Musician on the Rule of Thirds, Building a Huge Email List and What Entrepreneurs Can Learn From Performance Psychology

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM 101: Noa Kageyama of The Bulletproof Musician on the Rule of Thirds, Building a Huge Email List and What Entrepreneurs Can Learn From Performance Psychology

Noa Kageyama of The Juilliard School and The Bulletproof Musician talks about being a musical entrepreneur and what we can learn from performance psychology.

What You'll Learn:

  • The details of Noa's fascinating journey through the music journey which included moving to Japan at a young age for six months to study with Dr. Shinichi Suzuki
  • How his desire to get out of orchestra at Oberlin led him to getting a double major in psychology
  • How he built such a great (and popular) website
  • How a friend challenged him to question whether he was approaching his music as a hobby or a profession
  • The importance of promoting yourself in a way that feels good to you and his advice on how to get comfortable promoting yourself
  • How his website and all of his online offerings have morphed over time
  • Noa's advice on getting comfortable with marketing yourself
  • How the Rule of Thirds keeps you focused on the people ready to hear your message
  • How long his average blog post takes to create
  • What as entrepreneurs we can learn from performance psychology
  • How he has built an email list of over 32,000 people
  • The advice Noa would give to a musical entrepreneur who is looking to branch out from "just" teaching or performing

Favorite Quotes:

  • "(Music) was a craft that I needed to work on every day to get better at and even now in other things I do, I'm always really kind of geeked out most about the process of getting better at something, sometimes even more than the activity or the craft itself. I think engaging in this continual improvement process is what really intrigues me."

  • "You have to find a way to market that feels right to you, that feels good to you. Like you're doing a service, not trying to take people's money away from them and cheat them in some way."

  • "The world doesn't become a better place by you hiding what it is that you can contribute."
  • "If you're not interested in promoting yourself, stay in your $#@%ing basement." (—Ben Folds)

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

TEM 99: Willpower: Rediscovering the Greatest Human Strength by Roy Baumeister (Book Report with Dr. Joanna Hersey)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

Dr. Joanna Hersey joins me for this Book Report. We discuss Willpower: Rediscovering the Greatest Human Strength by Roy Baumeister.

Topics Covered:

5:31 - Introduction to my co-host for this episode, Joanna Hersey

9:30 - Rediscovering the Greatest Human Strength by Roy Baumeister

10:52 - Online review that I felt summed up this book nicely: "This is a self-help book without all the hooey"

12:12 - “The clear implication was that the best advice for young writers and aspiring professors is: Write every day. Use your self-control to form a daily habit, and you’ll produce more with less effort in the long run.”

21:07 - “For most of us, though, the problem is not a lack of goals but rather too many of them.”

26:48 - “First I make a list of priorities: one, two, three, and so on. Then I cross out everything from three on down.”

32:31 - “Dieters have a fixed target in mind for their maximum daily calories, and when they exceed it for some unexpected reason, such as being given a pair of large milkshakes in an experiment, they regard their diet as blown for the day. That day is therefore mentally classified as a failure, regardless of what else happens. Virtue cannot resume until tomorrow.”

38:02 - “When you pick your battles, look beyond the immediate challenges and put your life in perspective. Are you where you want to be? What could be better?”

Links:

Willpower: Rediscovering the Greatest Human Strength by Roy Baumeister
Ego is the Enemy by Ryan Holiday
TEM 94: The Only True Key to Success (And Yes There is One)
JAM - Joanna and Michael
Parker Mouthpieces


You can help me reach two specific goals I've set for TEM:

1. Help me get to $50 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media