contact ME

Use the form on the right to send me an email and I will get back to you as soon as possible.

 

           

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Godin: New Habits

Andrew Hitz

"You can live on old habits for a while, but the future depends on investing in finding and building some new ones with (and for) your customers."

How many schools of music, orchestras, publishers, record companies and music stores should have realized this over a decade ago?

And how many of them either continue to not notice or are standing there with their fingers in their ears, their eyes closed and screaming "LA LA LA" at the top of their lungs?

It's easy to spot the blind spot in other people or other organizations. But can you spot your own in time?

Seth's Blog: New Habits

TEM125: Time for Three's Ranaan Meyer Quotes (TEM Short)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM125: Time for Three's Ranaan Meyer Quotes (TEM Short)

This TEM Short features thoughts on my favorite quotes from Ranaan Meyer in TEM124.

Quotes:

  • "Yeah, so I decided, based on what I had heard and sort of my professional evaluation of what we had done ... Of course I'm being sarcastic because I had no idea what I was doing, but I had the audacity to say, ‘Well, we're never going to play background music, and we're going to have a flat fee of $1,500.' And this was back 15 years ago right when we started, and like I said, we're college kids slash just out of college. $1,500 for a trio, that seemed like all the money in the world, and Nick and Zach were kind of uncomfortable, but they said, "You know what, Ranaan, if you really feel like you can go get that, go get it.”
  • "I always encourage people ... I mean, obviously not everybody goes to Curtis, but there are opportunities wherever you are in school, out in the professional world, to look for communities where you can be surrounding yourself with a place to fish. That's crucial. You want to fish in the right pond. So look for those places and then gun for them.”
  • "There's definitely this thing that happens constantly in our career which is, we were just playing at a show recently for a presenter, and I made the mistake of saying, 'Yeah, so-and-so recommended us for this, right?' and then one of the people that worked said, ‘No, who are they? I don't even know who they are.' I knew for a fact that the person that I mentioned definitely was the first introduction from them to us, but by the time we had arrived there, so many other people had taken credit for us being there. And that's good for us. I mean, that only makes us feel good, and loved, and all that stuff. But the point was is that, people want to take ownership of you, of what you're trying to sell. They want to believe in it, and when you get people to believe in it, that's when you've really succeed to the point of not having to sell yourself. And ultimately, selling yourself is getting them to believe it."
  • "I'm a big believer in stepping stones. It's very rare in life that all of a sudden at the snap of a finger or the drop of a hat you are on top of the world with everything you possibly could ever imagine for your career. It's a process, and I think it's really good for young artists, or just up and coming artists, to realize that. So, as long as you're going on the trajectory that you want to see for yourself, you should consider yourself a success at all times.”
  • "If you're interested in more than just picking up your instrument and playing it in tune and in time with a musical feeling behind it, then this is an amazing world that will open up so many doors."
  • "As a more mature young man, I now have at the top of my notes, whenever I write down the things that I need to do on my daily schedule, et cetera, in big, old, capital, bold font, DELEGATE WHEN POSSIBLE. And I think this is a really important thing to discuss because ultimately that takes a lot of maturity."
  • "I think it's important to work really hard, to work really smart, and then dream, Man of La Mancha, dream the impossible dream. You know, really, really think about it and imagine it happening because if you can really see it happening, there may just be that opportunity.”

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 60 ratings and 41 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM124: Ranaan Meyer of Time For Three on Advice for Young Musicians, Seizing Opportunities and Why You Have to Dream Big (TEM Rewind)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM124: Ranaan Meyer of Time For Three on Advice for Young Musicians, Seizing Opportunities and Why You Have to Dream Big (TEM Rewind)

Ranaan Meyer is a bass player and founding member of Time for Three, one of the busiest chamber ensembles in the world.

TEM Rewind is a new format that will appear sporadically throughout 2018. Some of my favorite interviews were in the very early days of TEM, before many of you were following the show.

This conversation with Ranaan is from the very first episode way back in 2015 and is absolute gold.

What You'll Learn:

  • Why all it took was one band member who really believed in the band and was willing to bankroll it to get them on the road to success
  • How from day one they refused to play background music and never performed for anything less than $1500
  • How even as college students Time for Three was very serious and methodical about who they networked with and how
  • Why once you get people to take ownership of your product they then do the selling for you
  • Why you need to be set up correctly and know the right questions to ask before you potentially waste a lot of time and money showcasing at something like APAP
  • The difference between booking yourself through the commercial market versus the presenting arts market
  • The three words that Ranaan writes in bold at the top of every To Do list he ever makes
  • How a power outage before a Philadelphia Orchestra concert led to Ranaan wowing 5,000 audience members and the entire Philly Orchestra before Time for Three was even a thing
  • The importance of dreaming big because it just might happen if you do
  • Why it’s imperative to try get to a place in your career where you can delegate some tasks

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM123: Chrysanthe Tan Quotes (TEM Short)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

This TEM Short features thoughts on my favorite quotes from Chrysanthe Tan in TEM122.

Quotes:

  • "It’s just the cost of not being yourself makes it so not worth it. I mean I can't even imagine advancing in my life and career turning 40, 50, 60, 70, and then realizing how many decades I just wasn't being myself. That's ... I can't imagine that. That sound torturous.”
  • "I grew up either you're going to be a soloist or if you're not good enough you might try to get into an orchestra, but even that's rare. Then you'll probably have a teaching studio, and otherwise just find another job or good luck or your path should end here. I never wanted to do any of those. So I thought 'Well, I guess there's no spot for me.’”
  • “Suzanne is a coach that I've had for almost two years now, just on a more regular basis. And then when I first got back from tour I signed up for sort of a bootcamp course with a coach and got additional coaching from a different person as well. That was necessary for me to ... I needed a whole mindset shift basically. I had so many hang ups and had thought to myself for so long 'Oh, I'm a composer. I'm this and that.' But I wasn't actually going out and doing the things that I wanted to do. And there was some road blocks. I was tired of the inertia. I needed someone else to...shine a spotlight on what I was doing, and make me look at myself, and kind of kick me in the ass a little bit."
  • "It's really nerve wrecking for me to rely on other people and to rely on such big structures as the pop world, as the gig world, TV world. It makes me really nervous to rely on that for my income, for those big ticket checks. I would much rather craft my own world, my own career, my own path that allows me to be me so I don't have that straight jacket feeling."
  • "Yes, don't judge someone else's highlights reel to your behind the scenes bloopers."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM122: Chrysanthe Tan on Being Yourself as an Artist, Killing It on Patreon and Tips for Better Time Management

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM122: Chrysanthe Tan on Being Yourself as an Artist, Killing It on Patreon and Tips for Better Time Management

Chrysanthe Tan is a composer, violinist, poet and entrepreneur based out of LA.

*****Want to make more money in the music business? Set up your free consultation today with TEM Consulting to see if we are a good fit. Find out more at: http://www.andrewhitz.com/consulting*****

What You'll Learn from Chrysanthe in TEM122:

  • Why the cost of being anything other than yourself is never worth it (and how she learned this through experience)
  • How assuming the three traditional paths for classical musicians were the only possible routes to success almost led her out of music altogether
  • How a regular customer at a restaurant where she waited tables ended up giving her the break of a lifetime in the music business
  • Why she found college much more rewarding after dropping out and coming back a little later in life
  • How she is able to kill it on Patreon (in spite of it not being as successful out of the gate as she thought it would be)
  • Why her fear of relying on others for all of her income inspired her to blaze her own path and start her Patreon
  • How Chrysanthe relies on multiple coaches to keep her career and life on track
  • Why batching and planning are the secrets to her time management success

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Also be sure to check out all the cool, entrepreneurial stuff the Hogtown Brass Quintet have going on including their latest album, A Holiday Album, Vol. 1, at http://www.hogtownbrass.com/.

Produced by Andrew Hitz for Pedal Note Media

TEM121: Spotted Online featured Jenna Kutcher, Gary Vaynerchuk and Seth Godin

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Content:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my next goal of 75 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM120: Rob Knopper Quotes (TEM Short)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM120: Rob Knopper Quotes (TEM Short)

Rob Knopper is a percussionist with the Metropolitan Opera and the founder of Auditionhacker and Percussionhacker.

Quotes:

  • "Going to the Yes and King Crimson concerts, it's really interesting to see the type of thing that hooks in fans. I think about that when I do my website stuff. You look around the audience and everyone's wearing a black T-shirt and they all have an album cover on the front. There's all these little inside jokes among the fans, just different little aspects of things that happen in the music that people wanna talk about. It's interesting to think about what hooks people in when they start to become a fan of something, whether it's music or business or anything. I think about that when I'm making my stuff."
  • "I just kind of gave myself permission to go explore all the various things I had put to the side for so long."
  • "At the time, I was experimenting. I would do something on my site to see if it would work on my personal site. And then, if it didn't work, I would throw it away. If it did work, I would go to the orchestra committee and say, ‘Hey! Let's do this.’”
  • "I had an idea. I could (lead an individual student through his audition method), but I could literally change the lives of hundreds, or thousands of people, by offering them solutions or a resource that could help them directly improve their own life as they struggle through the process of becoming a percussionist."
  • "When you read entrepreneurial books, and blogs, and listen to podcasts and stuff, you hear people say that you have to understand your audience and you have to survey them and call them…..They say come up with an avatar or choose somebody in your audience who you're writing for."
  • "Everybody listening can think about what their specialty is. They still may feel like a student, or they still may feel like a freelancer, but you have a specialty. Everybody has an area of passion, or interest, that is a blue ocean. Until that starts getting filled in, it's wide open for most things."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM119: A Heartfelt Thank You and the TEM Thanksgiving Challenge

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM119: A Heartfelt Thank You and the TEM Thanksgiving Challenge

This episode is a heartfelt thank you to all of you for supporting TEM plus a challenge for all TEM listeners.

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Oh, You're a Marketer Alright

Andrew Hitz

As Seth Godin points out in Unleashing the Ideavirus, there isn’t a single market place that isn’t more crowded than it was a decade ago. So getting attention is harder than ever. Embrace marketing as an entrepreneurial musician today or fail.

The name of the game today is getting noticed which means every single one of us is a marketer.

A post shared by Andrew Hitz (@tempodcast) on

TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on Blue Oceans in the Music Business, Time Management and How Auditionhacker Developed from a Personal Method to a Product

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the Many Remaining Blue Oceans in the Music Business, Time Management and How Auditionhacker Developed from a Personal Method to a Product

Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.

*****Want to make more money in the music business? Set up your free consultation today with TEM Consulting to see if we are a good fit. Find out more at: http://www.andrewhitz.com/consulting*****

What You'll Learn in TEM118:

  • How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website

  • Why he ignored everything else and focused solely on audition prep before winning the job with the Met

  • How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off

  • How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard

  • A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity

  • The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base

  • Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)

  • The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one

  • How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers

  • How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course

  • How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM117: Influence by Dr. Robert Cialdini (Book Report)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

A Book Report on the New York Times best selling book "Influence" by Dr. Robert Cialdini.

What You'll Learn:

  • The Six Principles of Persuasion, how they apply to a musical entrepreneur and six action steps to utilize each principle
    1. The Principle of Reciprocity
    2. The Principle of Scarcity
    3. The Principle of Authority
    4. The Principle of Consistency
    5. The Principle of Liking
    6. The Principle of Consensus

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM116: Kristen Sheridan Quotes (TEM Short)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM116: Kristen Sheridan Quotes (TEM Short)

Kristen Sheridan is the owner of the Sheridan Studio of Music, one of the largest private teaching studios in the Washington, DC area.

Quotes:

  • "I sent snail mail letters because it was 2001. I sent snail mail letters with stamps and everything to every middle and high school band director in the county, which there are 23 high schools or something like that, and all the attendant middle schools.”
  • “One of my former teachers did say that his rule of thumb was if you had 10% of your studio empty, then you're charging the right amount.”
  • "But, I literally just woke up in the morning and was like screwing around online, and looking at my website, and thinking it would look kinda lame. I was like, 'Maybe I should get a logo.’"
  • "The other thing is just show up, go to things, go to district band rehearsals. There is more hanging out at district band rehearsals, or all-state band rehearsals, or something. Just go on a Friday in the afternoon or something, just listen and see who's around. Denny (Stokes) always says music is a contact sport, and I love that because it's so true. You have to actually show up and make contact to participate in the sport."
  • "When I was in (college) nobody told me that I had to advocate for myself. Looking back on it, I should've known that. Playing six different ensembles at school that's great, but it's not going to help you get any gigs when you're done. So, do what you can to play, and whatever you can play in. But, also look outside the school and get you some gigs."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM115: Kristen Sheridan of the Sheridan Studio of Music on Building a Large and Sustainable Teaching Studio, Advocating for Yourself and the Importance of Not Being a Jerk

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM115: Kristen Sheridan of the Sheridan Studio of Music on Building a Large and Sustainable Teaching Studio, Advocating for Yourself and the Importance of Not Being a Jerk

Kristen Sheridan, one of the premier private studio teachers in the Washington DC area, talks about everything that went into building her sustainable business.

***** Want to make more money in the music business? Contact TEM Consulting for your free consultation today to see if we are a good fit. Find out more at: http://www.andrewhitz.com/consulting *****

-----

What You'll Learn in TEM115:

  • How when Kristen moved to town she contacted every middle school and high school band director in all of Fairfax County, what she offered in that letter and why only getting one “Yes” out of the 50+ letters sent got her foot in the door which led to the success she enjoys today as a teacher in the area
  • How networking led her to be involved as an artist with both D’Addario and Backun
  • The struggles of being in business while being a people pleaser
  • How to know if you are charging the right amount for your services
  • How she legally structured Sheridan Studio of Music when she launched
  • Where she got a great logo for not much money and how just adding a logo can make a website look really professional
  • How Kristen has figured out that being a DIY-type person doesn’t mean she should try to do everything herself
  • What she uses to keep track of the incoming money for her teaching studio
  • What she would do if she were moving to a new town and wanted to establish a studio and how she would figure out what to charge
  • The importance of just showing up

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Are You Following a Map or Drawing One?

Andrew Hitz

"We reward those who draw maps, not those who follow them."
—Seth Godin from Poke the Box

College is almost exclusively designed to train you how to follow a map to the best of your ability. As a result, it trains you to think like someone who is trying to follow a map better than everyone else.

The fact that our thinking was developed along these lines means it sticks with us well past college. We have thousands of hours behind the wheel as map followers. But there's a big problem.

If you're the only one with the treasure map, you should like your chances. But if literally thousands of people have the same treasure map, it's a math issue that you probably won't get there first.

SO DRAW YOUR OWN DAMN MAP!

Your first map is going to suck. So will your second map. Everyone's did. But you can't improve a map that doesn't exist. So draw your first map and get started.

What are you waiting for?

Treasure Map.png

TEM114: Yuri Cataldo Quotes (TEM Short)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

TEM114: Yuri Cataldo Quotes (TEM Short)

Yuri Cataldo, who has had success in many different fields, is the host of the Advance Your Art Podcast.

Quotes:

  • "I was surrounded by gobs of actors, and no one wanted to be a designer, so I had access to all the professors all the time because I was the only person who was excited about it."
  • "So, I actually had the idea for the Bottled Water Company on that very depressing drive back from New Jersey to Indiana. And so it took me about two years to go from that idea to actually launching the company…. In between that time, I was a waiter. I was an adjunct professor in costume design at Indiana University, also in South Bend. I worked for a TV station selling advertisements. I was a sign holder at Verizon Wireless. I did a lot of small, crappy jobs trying to pay the bills and figure out what to do next.”
  • "And it was actually at my job as a TV sales rep where I learned a lot about cold calling sales, what people actually look for, what's interesting, because I spent all my time with small business owners.”
  • "You need to have a reason why reporters will write about you. You could be doing cool shit in your life, but you need a reason at that moment for them to write about it, or nobody cares."
  • "I don't know if I would personally want to do another Kickstarter campaign because it's 30 days of exhaustion. You have to be on it all the time, reaching out to your customers, reaching out to press. Constantly. We redid the SEO for the page all the time, and retested things, but as long as you approach it as, like, 'I'm going to test this out, see how this goes for 24 hours,' and then do it again, and then again, and then again. It's constantly tweaking.”

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM113: Yuri Cataldo of the Advance Your Art Podcast on How to Market With No Budget, Moving On Quickly from a Big Setback and How He Got a Product into the Gift Bags at the Oscars

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

Yuri Cataldo, host of the Advance Your Art Podcast, shares the story of his wild career path including stops on Broadway, a tech startup and academia.

What You'll Learn:

  • Why the piano, which he no longer plays that much, is the first thing he heads for when creatively stuck

  • How Yuri’s early path included mechanical engineering, journalism and theater and how he kept having the courage to change directions until he found something that worked for him

  • How he was working as a designer on four Broadway shows plus an opera in Los Angeles at the same time when both the 2008 recession and divorce struck at the same time

  • How he came up with his next big idea literally on the drive back home to move back in with his parents which was immediately on the heels of his life turning upside down

  • How it took him two years from between coming up with his big idea and launching it and how he had many crappy jobs in the meantime to pay the bills, all the while working on his idea

  • How one of those crapy jobs led him to learn a lot about sales, which has helped him in every endeavor since then (and how he talked his way into that job with absolutely no experience at all)

  • Why he started selling bottled water that didn’t even exist yet (and why that is common for entrepreneurs and how we can all learn from it)

  • How learning to get press and marketing with no money was born out of necessity

  • Why reporters don’t care about you or your product but really care about the story behind it (and how to use that in your pitch to get coverage)

  • How he raised 2x his goal during an Indiegogo campaign and the important benchmarks to shoot for

  • The origins of Yuri's Advance Your Art podcast and why it has turned into a passion project

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM112: The One Thing Every Musician Must Have

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

Why every musician in 2017 must have a website and some tips on how to make a great one.

TEM Consulting is running a limited time offer for TEM listeners. Click here to schedule your free consultation today to see if we are a good fit!

What You'll Learn:

  • Why your website is your electronic storefront and why you have to own your own store (and not just rent one on social media)
  • How a website helps you cut through the noise and get found by potential customers
  • Tips to choosing a good URL for your website and where to get one
  • Why checking the availability of URL's and social media handles should be one of the first things you do when brainstorming a new idea
  • The importance of initially developing a website that is a Minimum Viable Product rather than putting it off to make it "perfect"
  • The different platforms you can use to build your own website
  • Solving specific problems for very specific people (your potential customers) through your website and how that can lead to income

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: 

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 reviews on iTunes by leaving a rating and review (and thanks to everyone who helped me get to 50 ratings!)

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media