Hitz Academy Summer Masterclass Series
Marketing for Musicians (Who Hate to Market Themselves)
A fundamental shift in how you think about marketing — one that makes self-promotion feel less like selling and more like serving.
Register NowIn 60 seconds, Andrew explains why the thing most musicians hate about self-promotion is based on a fundamental misunderstanding.
Sound familiar?
- ✕Some part of you believes that if the work is good enough, it should speak for itself.
- ✕You've avoided charging what you think you're worth because it feels uncomfortable — and you worry that if you raise your prices, the phone will stop ringing.
- ✕You've seen musicians promote themselves in ways that felt shallow and off-putting, and you worry that any promoting you do will come across the same way.
- ✕You've tried to promote your work before and put in the effort, but it never seemed to move the needle.
- ✕You know you need to do more to get your work in front of people, but something makes you hesitate.
What You'll Walk Away With
- ✓A fundamental reframe of what marketing actually is — one that makes self-promotion feel less like a necessary evil and more like something you owe the people you could help
- ✓An understanding of why being very good at what you do is no longer enough to stand out — and what to do about it
- ✓A clear picture of who you're actually marketing to — and how getting that right makes your message sharper, your efforts more effective, and the whole thing far less exhausting
- ✓A clear idea of just how little it takes to make your marketing stand out — because nearly everyone in your space is doing it in exactly the same way
- ✓A completely different way to think about your pricing — and why charging more might actually be the more generous move
- ✓The confidence to let your biggest fans do a significant portion of your marketing for you
The used car salesman version of marketing is real, and your instinct to avoid aggressively pushing yourself on people is correct. The problem isn't the instinct. It's that most musicians overcorrect and end up not marketing themselves at all. This masterclass is about finding the version that feels nothing like the first one — and everything like serving the people who need what you do.
Most musicians who struggle with marketing aren't lazy or undisciplined. They're operating with a flawed understanding of what marketing actually is — one that makes the whole thing feel selfish at best and dishonest at worst. This masterclass is about replacing that understanding with one that actually holds up.
You'll leave with a clear framework for thinking about who you're talking to, what you're offering, and why telling people about it isn't just acceptable — it's the right thing to do. Not as a mantra to repeat to yourself, but as a genuine shift in how you see it. Starting the week of July 12.
Imagine finishing this masterclass and realizing that the version of marketing you were afraid of becoming was never the only option — and the version that actually works is one you can feel good about.
About Andrew
Andrew Hitz is the host of The Entrepreneurial Musician, a podcast dedicated to helping musicians build sustainable careers on their own terms. With hundreds of episodes and guests ranging from working performers to music industry leaders, TEM has become one of the most trusted resources for musicians serious about the business side of their careers.
Over the last 25+ years, he has performed in 49 states and almost 30 countries, including a 14-year run as the tuba player and co-owner of Boston Brass — which means everything he teaches about marketing comes from doing it himself, at the highest level, for a long time.
He is the founder of Hitz Academy and a music business coach whose clients are learning to build the careers they actually want.
What to Expect
| Date & Time | Sunday, July 12 at 8pm ET |
| Platform | Zoom — link sent upon registration |
| What's included | Full recording, detailed notes, and a step-by-step implementation checklist — plus the ability to submit your questions in advance |
| Questions | Submit yours anytime before the masterclass — details in your confirmation email |
| Price | $39 — or $58 for the full TEM Bundle (includes 9 Critical Errors and From Idea to Income) |
Marketing for Musicians (Who Hate to Market Themselves)
- ✓Full masterclass recording — yours to keep
- ✓Detailed notes
- ✓Step-by-step implementation checklist
- ✓Advance Q&A submission
$39
Questions? Email andrew@hitzacademy.com
Frequently Asked Questions
Will there be a recording if I can't make it on July 12?
Does this apply to composers, producers, and educators too — or just performers?
How do I submit my questions in advance?
Do I need to be an advanced musician to get value from this?
I've heard that marketing doesn't have to feel uncomfortable before. Why is this different?
Marketing is something you understand — or don't yet.
If you've been avoiding self-promotion because it feels uncomfortable, or putting in the effort and not seeing results, or quietly undercharging because raising your prices feels like a gamble — this masterclass is for you. You'll leave with a completely different understanding of what marketing actually is, who it's for, and why doing it well is one of the most important things you can do for your career.
Register NowQuestions? Email andrew@hitzacademy.com