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Hitz Academy Blog

A blog about performing music, teaching music and the business of music.

Filtering by Tag: Marketing

TEM253: The real reason your rates are so low

Andrew Hitz

TEM253

The thing we are afraid of and why we should realize that the hardest part is already done.

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TEM253: The real reason your rates are so low

The thing we are afraid of and why we should realize that the hardest part is already done.

On Today's Episode of The Entrepreneurial Musician:

  • Why we charge people less than we really think we are worth (and why the reason doesn’t hold up to scrutiny)

  • The hardest emotional part of a sale and why it’s already done once someone has contacted you to inquire about your services

  • Why we must not associate us promoting our music with pushy sell at all costs tactics like they use at car dealerships (and how we frequently do equate them on some subconscious level)

  • This week’s quote is Naval Ravikant saying more in four words than I can say in four episodes!

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.tem.fm/shownotes

Are You Invisible?

Andrew Hitz

"If you don't have a website you are invisible."
-David Cutler of The Savvy Musician

This has never been more true than it is today. In the cluttered world that is the music business, you must have a website to maximize your chances of getting noticed.

By the principal hiring a new band director.

By the management company looking for new talent.

By the presenter looking to book an act for next season.

Consider your website your storefront. It needs to look nice, be functional, and convey a clear message about who you are and what you offer.

Are you invisible?

Andrew Hitz & Lance LaDuke: Monday YouTube Fix

Andrew Hitz

Here is the presentation that I did with my Pedal Note Media partner, Lance LaDuke, at the 2015 Army Tuba-Euphonium Workshop at Fort Myer in Arlington, VA.  A big thank you to all of those from the Army Band who were not only involved with hosting the workshop but also with archiving all of the sessions for everyone to enjoy after the fact.

Our session was titled "Low Brass 101: It's Just Business" and discussed things that you can do today to help take your career to the next level.  As we stated at the beginning of the presentation, it really has nothing to do with low brass specific stuff.  We discussed things like networking, marketing, targeting specific customers, and many other business concepts.

We hope you enjoy!

8:00 a.m. - Two Part Warm-Up with Mitsuru Saito, euphonium. 8:45 a.m. - Tom Holz - "Life Outside the Orchestra" (HMusKorps Veitshochheim cancelled due to illness) 10:00 a.m. - What do You Mean - MUSICIANSHIP!!! with Dr. Brian Bowman, euphonium 11:15 a.m. - Ophiclide Recital with Dr. Richard Demy. 12:30 p.m.