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Hitz Academy Blog

A blog about performing music, teaching music and the business of music.

Filtering by Tag: Fons

TEM250: Eric Branner of Fons

Andrew Hitz

TEM250

The co-founder and CEO of Fons on the value of enthusiasm, his belief in people and why you can safely double your rates.

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TEM250: Eric Branner of Fons

The co-founder and CEO of Fons on the value of enthusiasm, his belief in people and why you can safely double your rates.

On Today's Episode of The Entrepreneurial Musician:

  • Eric’s journey from a very small town in rural Virginia to the big city of Seattle and why he feels his education didn’t 

  • Why founding and running Fons has been like being in a band

  • Eric’s desire to be around people who know a lot more about something than he does and where that desire comes from

  • How earlier in his journey he made up for a lack of education with enthusiasm and why he looks for enthusiasm when partnering with people

  • His belief that everyone is able to find that thing that will light them up

  • His honesty about saying yes to too many things at times

  • Why not everything needs to be scalable

  • His decision to cut back on guitar teaching even though he was making six figures doing it because he could feel himself getting burned out

  • Why you are safe to double your rates

  • Why not charging very much for something is a form of hiding

  • The power of situational awareness

  • The lesson that Andrew’s father taught him in high school that has stuck with him to this day

  •  The Goldilocks Rule and how he applied it to starting Fons

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.tem.fm/shownotes