If you don’t take the initiative and market your own brand or product, by default the competitor will position you (poorly I bet) by marketing theirs.
Sergio Zyman (former Chief Marketing Officer for The Coca-Cola Company)
If you don’t take the initiative and market your own brand or product, by default the competitor will position you (poorly I bet) by marketing theirs.
Sergio Zyman (former Chief Marketing Officer for The Coca-Cola Company)
I am a professional musician who has performed in over 35 countries around the world. I am the creator of The Entrepreneurial Musician, a consulting service, podcast and blog preparing today’s musician for tomorrow’s reality. I am also the owner of Pedal Note Media, a digital media company. And I’ve seen the band Phish 205 times. No, really.