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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

TEM178: Purple Cow by Seth Godin (TEM Book Report)

Andrew Hitz


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TEM178: Purple Cow by Seth Godin (TEM Book Report)

A Book Report on an all-time classic, Purple Cow by Seth Godin. 

On Today's Episode of The Entrepreneurial Musician:

  • What is a Purple Cow and how do you make one

  • The best marketing possible is making your product more remarkable

  • In today's over-saturated world, only things that are truly remarkable are not invisible

  • The importance of measuring things (and why anything you measure can be improved)

  • The single most impactful thing I've ever read in a Seth Godin book (no, really!)


1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show:

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: