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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

TEM155: Embracing change and reaching a quarter of a million people every week - A conversation with Suzanne Bona

Andrew Hitz

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TEM155: Embracing change and reaching a quarter of a million people every week - A conversation with Suzanne Bona

Suzanne Bona is the host of Sunday Baroque, a radio show heard by over a quarter of a million people every week on over 200 stations nationwide.

The TEM Question of the Week:

  • What skills have you acquired from a non-dream job that you've been able to utilize as an entrepreneur and did you realize those skills might be eventually useful at the time? 

Join the discussion by heading to and leaving a comment.

***Sign up before October 1st for the brand new TEM Newsletter to be eligible to win a free consultation and also receive a free copy of "Seven Things I Learned from the First 100 Episodes of The Entrepreneurial Musician. Click here for details.

What You'll Learn in TEM155:

  • Suzanne's background in music and the winding path she has taken to get to today
  • The importance that a couple of music teachers played in her life (and how awesome my wife is!)
  • How she founded Sunday Baroque which is now carried by over 200 radio stations across the country and heard by a quarter million people every week
  • The brilliant idea she negotiated for herself when she started a full-time sales job at a radio station which enabled her to learn the ropes of radio
  • The skills she learned in her sales job that directly applied to her future entrepreneurial endeavors
  • How she she ended up partnering with NPR to both produce and distribute Sunday Baroque and the factors that led them to amicably part ways after they had outgrown one another
  • The benefits of being a small and nimble operation
  • How technology is becoming a great equalizer in the world
  • Her attitude that change is hard but change is also interesting
  • Why Susan still tries to see each episode of Sunday Baroque through a different lens even after 31 years
  • What made the pitch email from Suzanne's intern so well written and why it got her on the podcast when most of them don't even get answered


Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show:

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: