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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Filtering by Tag: Seth Godin

TEM173: Spotted Online featuring Brodie Welch, Seth Godin and Sam Pilafian

Andrew Hitz

TEM173-Promo.jpg

Listen via:

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TEM173: Spotted Online featuring Brodie Welch, Seth Godin and Sam Pilafian

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

On today's episode of The Entrepreneurial Musician I talk about:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Waiting for perfect

Andrew Hitz

“Waiting for perfect is a never-ending game.”

—Seth Godin from his blog post “More right”

Your website will never be perfect.

(Amazon has the most successful website in terms of sales conversions in history and are constantly tweaking it which means it’s not perfect.)

Your blog post will never be perfect.

(You can always run it by one more person you respect for meaningful and helpful feedback.)

Your presentation will never be perfect.

(Oprah has never given a perfect speech. She has too much self-awareness to ever think something couldn’t be improved somehow.)

Your pitch will never be perfect.

(You can always tighten things up or add one more contextual detail that will resonate just a little more with your target audience.)

Your recital will never be perfect.

Even if you “hit” every note and make no “mistakes”, the interpretation could always be a little better or more informed.

Waiting for “perfect”, whatever the hell that even means, is simply a form of hiding. Possibly the best advice I ever received was either do the thing as well as you can at that moment in time and then share it with the world or don’t do the thing at all.

Because waiting for perfect is a never-ending game.

A photo of my dog for no reason other than it makes me happy.

A photo of my dog for no reason other than it makes me happy.

TEM170: Should a project speed up or slow down (TEM Short)

Andrew Hitz

TEM-170-Promo.jpg

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TEM170: Should a project speed up or slow down (TEM Short)

The danger is getting caught in the middle.

What You'll Learn:

  • How to avoid getting caught in the middle on projects

  • The benefits of speeding up a project

  • The benefits of slowing down a project

  • A reminder that time is a zero sum game and any time you are saying yes to anything you are by definition saying no to other things

  • Why we should apply the Pareto Principle to any given project or our portfolio careers in general

  • A great idea from Seth Godin on how to handle a project that's stalled

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM169: Thinking of hiring a PR Firm? Listen to this first

Andrew Hitz

TEM169-Promo.jpg

Listen via:

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TEM169: Thinking of hiring a PR firm? Listen to this first!

Why so many PR firms are a complete waste of money for musicians.

What You’ll Learn:

  • Why you should never subscribe someone to an email list without their permission

  • How many PR firms boast about how many people will receive your pitch when those numbers frequently include people who literally have no use for your product and never possibly could

  • While cold emailing LinkedIn contacts is technically allowed it still isn’t a good idea that will get you any real results

  • How doing literally five minutes of research can be the difference between a great pitch email and a terrible one (and how few PR firms even bother to do it!)

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM162: Spotted Online featuring Seth Godin, Dale Trumbore and Bree Noble

Andrew Hitz

TEM162-Promo.jpg

Listen via:

iTunes
Spotify
SoundCloud

Stitcher

TEM162: Spotted Online featuring Seth Godin, Dale Trumbore and Bree Noble

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM159: Learning without doing (TEM Short)

Andrew Hitz

Listen via:

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TEM159: Learning without doing (TEM Short)

A TEM Short on a Seth Godin blog post that is a call to action.

Links:

A *huge* thank you to everyone who went to iTunes and left TEM a rating! I finally made it to my goal of 100 ratings!

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

If you feel a little squeamish about your marketing...

Andrew Hitz

...you should probably trust your gut. This means you're doing it wrong.

This short article is a good reminder that there's two kinds of marketing:

  1. The pushy car salesperson who is trying to get you to drive off of the lot that day in one of their cars no matter what they have to say to you
  2. The complete opposite of that

Always trust your gut when it comes to marketing. The bad kind of marketing is like pornography. It can be a little hard define. But you always know it when you see it.

Article: Godin on difficult decisions

Andrew Hitz

Sometimes I deal with difficult decisions that I wish I didn't have to make in the worst way possible, I just put off making them. Hiding can be the easiest option for an entrepreneur (or a human) at times.

Seth Godin, in an as always brief blog post, breaks down how we can proceed when being forced to make a difficult decision.

(Note: The hardest part for me is ignoring sunk costs. That's really hard sometimes!)

Click the link in the tweet below.

Article: Godin on the correlation between price and satisfaction

Andrew Hitz

Seth Godin's daily blog post was particularly good today. He talks about the relationship (or lack thereof) between price and satisfaction and includes this nugget about being sure you charge enough:

"Price is unrelated (in creating satisfaction), except for one thing: Charge enough that you can afford to actually keep your promise. The thrill of a low price disappears quickly, but the pain of a broken promise lasts a very long time."

I highly recommend taking 60 seconds to read the whole post.

Godin: Price and satisfaction

TEM148: Spotted Online featuring Sarah Von Bargen, Ramit Sethi and Seth Godin

Andrew Hitz

Listen via:

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TEM148: Spotted Online featuring Sarah Von Bargen, Ramit Sethi and Seth Godin

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Today's featured content:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my goal of $100 per episode on Patreon (only $16 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

You're behind. So what?

Andrew Hitz

"Quitting merely because you’re behind is a trap, a form of hiding that feels safe, but isn’t. The math is simple: whatever you switch to because you quit is another place you’re going to be behind as well."
—Seth Godin

Yet another truth bomb from Seth Godin.

You are always behind so using that as the primary reason to bail on something is just an excuse. Try to get to the heart of why you don't want to continue so you can decide if that is in fact the best thing for you moving forward.

Don't fall for the trap.

Godin: How far behind?

Begin in the Middle

Andrew Hitz

"Begin in the middle."

—Seth Godin

That's from yet another concise and to the point blog post from my spirit animal, Seth Godin.

How many times have you started watching a YouTube video, Instagram story or Facebook video and you end up clicking 'next' within 10 seconds.

There is lots of data that a whole lot of us do this most of the time. There is way too much content out there to consume for us to stick with a video, podcast episode, blog post, ebook or Netflix series that doesn't immediately grab our attention.

So when creating content we've got two options:

  1. Complain to anyone who will listen about how technology is ruining attention spans and yearn for the glory days when things used to be so much better and blah blah blah
  2. We can begin in the middle

As Seth challenges us to do in that blog post, begin in the middle. Begin with the good part. Provide value to your listener/viewer/reader as soon as you have their attention. They will always be happy you did.

As a side note, that is exactly what I love about Seth Godin's blog posts. They are "high protein" as I like to call them. He gets right to the point. Like, every single day.

And that is precisely why of all the blogs in the world, his is the only one I have delivered to my inbox every day of every week. I can't imagine life without his blog and a big part of that is because I don't have to sift through the pleasantries to get to the good stuff.

If beginning in the middle works for Seth, it can work for the rest of us, too.

TEM129: Spotted Online Featuring Seth Godin, Gary Vaynerchuk and David Cutler

Andrew Hitz

Listen via:

iTunes
Spotify
SoundCloud
Stitcher

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Content:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Want to help the show? Here's a few ways you can do that!

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 61 ratings and 42 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

3. Check out TEM on InstagramTwitter and Facebook.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Perspective is Everything

Andrew Hitz

As Seth Godin points out in this spot on blog post, perspective is absolutely everything.

Four different people will experience the exact same thing in completely different ways based on their professions and world views.

Recognizing this fact is very powerful because it enables us to recognize our own bias and intentionally attempt to view something from a different perspective when that is helpful (which it almost always is.)

When trying to provide goods or services to someone (in or out of the music business), it is imperative that we forget everything we know about the product, service or situation and think like the customer.

Of course we think what we are providing is important, but have we made that case to our customers?

Practicing the ability to change one's perspective is one of the common traits that the insanely successful people I've interviewed for TEM all share. Might be good for the rest of us to that skill as well.