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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Filtering by Tag: Lance LaDuke

TEM147: Pivot, Persevere or Punt - A conversation with Lance LaDuke

Andrew Hitz

Lance LaDuke Jackass.jpeg

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TEM147: Pivot, Persevere or Punt - A conversation with Lance LaDuke

We all have three options when faced with adversity. The key is figuring out which is the best path forward for any given situation.

This week's guest, Lance LaDuke, is my parter at Pedal Note Media, my former colleague with Boston Brass and the co-host of my other podcast, The Brass Junkies.

What You'll Learn:

  • The lesson Lance shares with every freshman at Carnegie Mellon right as they walk in the door

  • Why I named it The Entrepreneurial Musician and not The Musical Entrepreneur

  • The reason to try something now is because it will never go exactly how you think it’s going to go (it might even go better!)

  • The three options we have when faced with adversity
    • Pivot (This wall is really tall and I’m going to keep going but in a different direction)
      • Example #1: Lance learning trombone in order to win the Boston Brass audition
      • Example #2: Boston Brass keeping up with the movement of the market by collaborating with both the T'ang Quartet and Imani Winds
    • Persevere (You hit a wall and you just keep pedaling)
      • Example #1: The beginning of Pedal Note Media when it was a ton of work and we were losing money (for a good long while)
      • Example #2: How the Modern Musicking Center at Carnegie Mellon University took shape after years of Lance not quite figuring out exactly what it should look like
    • Punt (I’m giving up on this task so I can spend my time on something else)

      • Example #1: A group Lance formed 20 years ago that was great and well received in its short life but wasn’t the right thing moving forward for a host of reasons

      • Example #2: A show Lance produced called "Lance Learns to Play" (which was great and even got him a meeting at PBS!) that was far too much work for the return so he pulled the plug

Links:

1. Help me get to my goal of $100 per episode on Patreon (only $20 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM 76: Business Model Canvas with Lance LaDuke

Andrew Hitz

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The Business Model Canvas is a tool that every single person listening to this podcast should use and this talk with Lance LaDuke is a great place to start!

Lance regularly teaches the Business Model Canvas to his Business of Music class at Carnegie Mellon University and does a great job of explaining why it is such a powerful tool. The Business Model Canvas will help get ideas out of your head and organized in an way that makes clear what your next steps need to be. I can't recommend the process any more highly for anyone.

Links:

Business Model Generation
Business Model You*

*FWIW I am a huge fan of ebooks and audio books but would highly recommend the hard copy of each of these books. They are quite visual.

Show notes for all episodes of TEM including links to all books and websites referenced in this episode can be found at:

http://www.andrewhitz.com/shownotes

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM Short: Impact People Around You and Your Phone Will Ring A Lot

Andrew Hitz

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This TEM Short features thoughts about being interviewed by my Pedal Note Media colleague, Lance LaDuke, in Episode 64.

Links:

Lance LaDuke: Episode 17
A Conversation with Lance LaDuke on Marketing: Episode 34
Andrew Hitz of Pedal Note Media: Episode 64

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

Show Notes for Episode 35: "TEM Short: Are You With the 99%?"

Andrew Hitz

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In Episode 34, Lance LaDuke talked about how 99% of the world goes in the same direction when marketing their product or event. Are you with the 99% or is your marketing remarkable?

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer of FredBrass

Show Notes for Episode 34: A Conversation with Lance LaDuke on Marketing

Andrew Hitz

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For Episode 34 I welcome back my partner at Pedal Note Media, Lance LaDuke.

Lance is fresh off of an appearance as a Thought Leader at "Marketing Chamber Music: A Savvy Strategy for Success", an event arranged by David Cutler as a part of the Chamber Music America Conference in New York City.

Lance has some really great ideas about marketing and shares with us a bunch of groups that he thinks are really doing the arts marketing thing well. It's a list that really made me think!

Topics Covered:

  • Using a business model canvas to hone your product and determine exactly what problem you are going to solve for whom
  • If 99% of people are going in one direction with their marketing that you should be going in the other direction
  • How marketing is everything (and everything is marketing)
  • Why you or your product need to be remarkable in the literal sense
  • Why you must be incredible before you ramp up your marketing
  • Why only competing on price to make a name for yourself is a losing game
  • Why how you are perceived is reality
  • Why you shouldn’t assume that anyone cares that you can do something better than it has already been done
  • The importance of finding someone who is having success in your corner of the music business and figure out how they’re doing everything they’re doing 

Links:

Books:

Favorite Quote from the Interview:

  • "Marketing is everything and everything is marketing. Everything you do should be with an eye towards it."

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

Lance LaDuke Guest Blog Post

Andrew Hitz

Today's guest blogger is Lance LaDuke, my partner at Pedal Note Media and Thought Leader at the 2016 Savvy Musician in Action Retreat:

I have spent many years and countless hours creating "to do" lists for myself and they have taken many forms, from handwritten lists to sophisticated apps.

They always center around the thing I want to, need to or should do. I have gotten better (thanks largely to the book "Getting Things Done" and the Wunderlist app) at breaking things down into actionable items and prioritizing my tasks.

One area I completely stink at is recognizing when an item no longer needs to be on the list. It could be that my priorities or interests have shifted. Or that what I thought I "needed" to do was an illusion. Or that what I REALLY need to do is to let go of things, instead of adding them.

So I have created a different sort of list. A "to don't" list. I'm not perfect at any of these which is why they are on the list. For the purposes of this post, I am limiting myself to "to-don'ts" related to practicing. They can of course be generalized or modified to fit pretty much any need.

Here's my current "to don't" list:

  1. I don't compare myself to others (only to my own potential or progress).
  2. I don't worry about new toys (or techniques or fads) over basic foundation building.
  3. I don't waste time on unimportant stuff, or things I can already play or do.
  4. I don't beat my head against a wall once I inevitably hit it (breaks the wall and gives me a headache).
  5. I don't let fear control what I do or don't practice.
  6. I don't assume I know how I sound w/out recording myself.
  7. I don't practice haphazardly without clear goals for each year/season/month/week/day/session.
  8. I don't sacrifice practice quality (tone, time, technique) for practice quantity (time on face).

What is your list? What can you stop doing TODAY, that will help you take even a small step towards your goals?

Ignore Nike! Just DON'T do it!

Feel free to fire off questions or comments and grab a free PDF of my book "Music Practice Coach" by visiting me at musicpracticecoach.com.

Show Notes for Episode 18: "TEM Short: Are You On A Cul De Sac?"

Andrew Hitz

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Here is my reaction to my interview with former Boston Brass and current Pedal Note Media partner Lance LaDuke. The most striking thing about Lance's career to me is that he has had the courage to bail on three different high profile jobs when he realized that they were personal cul de sacs.

That is easier said than done and Lance is a great example of making things happen in your career rather than waiting for things to get better.

Link:

Books Referenced:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass

Show Notes for Episode 17: Lance LaDuke of Pedal Note Media

Andrew Hitz

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Lance is not only one of my best friends but one of the sharpest business minds I've ever encountered in the music business.

This guy has quit the US Air Force Band. He has quit the River City Brass Band. He has quit the Boston Brass. Every time he quit was because he figured out he was on what Seth Godin calls a cul de sac and he had the courage to do something about it.

This is a fascinating interview about having the courage to pull the trigger, making things happen rather than sitting back and waiting for it to come to you, and how his family environment growing up led to him being so good on the mic.

This interview is all over the map and yet is completely cohesive. If you don't know Lance you will quickly figure out why I wanted to start a company with him after we both got out of Boston Brass.

Lance's entrepreneurial endeavors have led him to a career in consulting, performance, media, and academia. He does a little of everything and amazingly does it all well.

There is so much actionable advice in this episode you'll want to take notes!

Topics Include:

  • How the point of differentiation that won him the Boston Brass gig was his business expertise and vision and not anything musical
  • The importance of being yourself and speaking your mind in interviews
  • His approach to programming and how every aspect of it is intentional and considers a number of factors
  • How Lance and I used the Business Model Canvas to create Pedal Note Media

Links:

Books Referenced:


You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass