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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Filtering by Tag: David Cutler

TEM175: No one has seven ideas (TEM Short)

Andrew Hitz

TEM175-Promo.jpg

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TEM175: No one has seven ideas (TEM Short)

A TEM Short inspired by a quote about ideas from Dr. David Cutler.

On Today's Episode of The Entrepreneurial Musician:

  • "You never meet anyone with with seven ideas. They either have a couple of ideas or they have a thousand."

  • How I transformed myself from a couple of ideas guy to a thousand ideas guy

  • An exercise to help you generate more and better ideas

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM161: Brazilian Blowout Certified Salon

Andrew Hitz

TEM161-Promo.jpg

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iTunes
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Stitcher

TEM161: Brazilian Blowout Certified Salon

But what if everyone is certified?

What You'll Learn:

  • When you solve problems for people they will always give you money

  • How Sola Salons solves many problems for hair stylists, the fascinating selling points they use to pitch them and how we as musical entrepreneurs can learn from them

  • Why the sheer number of salons that are "Brazilian Blowout Certified" means it is not a very effective differentiator (and how us musicians fall into that same trap)

  • Make sure you are going against the grain with your marketing and not with the 99%

Links:

***Today's featured Patreon patron is Keith Bjorklund of Bjorklund Reedworks. Check out that link for an example of an effective website, a really good logo and also a great landing page to announce his 2019 Reed Camp.***

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM129: Spotted Online Featuring Seth Godin, Gary Vaynerchuk and David Cutler

Andrew Hitz

Listen via:

iTunes
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Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Content:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Want to help the show? Here's a few ways you can do that!

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. I'm up to 61 ratings and 42 reviews on iTunes. Help me reach my goals of 75 ratings and 50 reviews by taking just a couple of minutes on iTunes!

3. Check out TEM on InstagramTwitter and Facebook.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM 81: Make Yourself Famous

Andrew Hitz

Listen via:

iTunes
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An episode about the different ways to make yourself famous (and why it's important!)

Topics Covered:

4:00 - The two ways to get famous (and which one is a lot easier!)
6:20 - The definition of branding (that's actually useful)
8:30 - Identifying exactly who your audience is and what do they value (and where you can best reach them)
15:10 - Why content marketing is a good strategy for making yourself famous
17:30 - How I became well-known in the tuba community (Spoiler: It had to do with circumstances and not being great)
19:20 - Why making yourself "famous" has nothing to do with ego

Links:

The Savvy Musician's 10 Tips for 2017 with David Cutler: Part 1 and Part 2
Ariel Hyatt: Episode 49
The Savvy Arts Venture Challenge
21CM
Parker Mouthpieces
The Brass Junkies Episode 3: Michael Parker

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo

TEM 78: The Savvy Musician's 10 Tips for 2017 with David Cutler (Part 2)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

David Cutler offers up 10 unusual and incredibly thought-provoking tips for 2017. Part 1 is the first five. Guaranteed to make you think and give you some actionable ideas to move your art forward in 2017!

6. Success isn't what it used to be
7. Whatever you do, don't earn as much as possible
8. Build your portfolio (career)
9. Hang out with the wrong crowd
10. Avoid working your way up

(Check out Episode 77 for Tips 1-5)

And don't forget to click on the link below for the 2017 Savvy Arts Venture Challenge. It is a phenomenal, career-changing event and scholarships are available. 

Links:

Savvy Arts Venture Challenge
Parker Mouthpieces
Lauren Pierce: Episode 57
Susan de Weger: Episode 71

Favorite Quotes:

"I am a big advocate of having specific concrete numbers that you write down so you know what constitutes success and then you can see how you did. So you actually know whether you were successful."

"Make yourself famous."

TEM 77: The Savvy Musician's 10 Tips for 2017 with David Cutler (Part 1)

Andrew Hitz

Dr. David Cutler is one of the most brilliant people I have ever had the privilege of working with in my career. He is the author of The Savvy Musician and is filled with ideas for how to be remarkable in today's music business. This and TEM 78 are some great ideas to help anyone figure out what their next move should be.

Read More

Show Notes for Episode 41: "TEM Short: Don't Start With Logistics"

Andrew Hitz

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A lot of us let logistics guide our dreams. Not David Cutler.

He is a great example in the music business of someone who dreams and dreams big and then figures out the logistics from there. We should all be like that all of the time.

Links:

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer of FredBrass

TEM 40: David Cutler of the Savvy Musician on Being a Creative Problem Solver, Living in a Golden Era for Artists and the Link Between Impact and Income

Andrew Hitz

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David Cutler is the author of The Savvy Musician and Associate Professor of Music Entrepreneurship at the University of South Carolina. He is one of the world's foremost thought leaders in the field of arts entrepreneurship and his enthusiasm for the subject is contagious.

David is a great friend and I enjoy busting on him throughout this interview. I hate saying nice things about my friends but I can't deny that he truly is one of the experts in the field and that he was one of the main people who inspired me to take my career past simply trying to play the tuba well.

This interview will give you a little bit of insight into how his brain works and how he thinks about and approaches problems. It's a great lesson for all of in our quest to try to create something remarkable, just as David has done with The Savvy Musician.

But please don't tell him I said nice things about him. Thanks in advance.

Topics Covered:

  • How he took his skills as a classical musician and applied them to being a creative problem-solver when it came to his career
  • Why he thinks artists are living in a golden era
  • The importance of having both big ideas and follow through
  • Why he always starts with a dream and not with logistics
  • Why you should start with the why rather than the what
  • Why school is the time to be building your platform
  • Why doing your job well may not be enough to leave a mark on the world or to create a viable business model
  • How impact and income are linked if you do it right
  • How to make yourself indispensable
  • Why it is frequently not remarkable today to do one thing really well

Links:

Books:

Favorite Quote:

  • "Musicians are usually good at doing their job well. But there are generally speaking a lot of people who do their job well so you probably need to do more than that to be indispensable."

You can help offset the ongoing costs of producing the show by making a small donation at http://www.pedalnotemedia.com/support-the-entrepreneurial-musician. Your support is greatly appreciated!

Produced by Austin Boyer of FredBrass.

Ignore the Path and Leave a Trail

Andrew Hitz

“Do not go where the path may lead; go instead where there is no path and leave a trail.”

—Ralph Waldo Emerson

I'm not sure you could get better advice in less than 20 words for someone making a go of it in the music business today than this quote by Ralph Waldo Emerson (who obviously wasn't speaking about the music industry in 2015!)

If your plan is to play in a string quartet that is very similar to the Kronos Quartet that simply does it better than them, good luck to you.

If your plan is to write a book that basically mirrors the message of The Savvy Musician by David Cutler and simply write it better, good luck to you.

If your plan is to play in a brass quintet that mirrors the repertoire and persona of the Canadian Brass and simply do it a little better than they do, good luck to you.

To be clear, I'm not sarcastically wishing you luck because any of those three things are impossible. To the contrary.

You can absolutely do what Kronos does a little better. You can absolutely write a better book than Dr. Cutler did. You can absolutely be a better version of Canadian Brass. (Although all of these will be incredibly difficult to accomplish!)

The point is that the market place is not looking for a book that is 2% better than The Savvy Musician. Why was it such a wild success? Because there were no books like it. People talked about it. People shared it. People spread the word.

No one will get excited about a slightly improved version of anything that already exists and that's if they even notice in the first place.

But if you leave a brand new trail that is interesting, people will do your marketing for you. Just ask Time for Three, Gustavo Dudamel, Alarm Will Sound, and countless other artists and ensembles.

It's been done many times before and the beautiful thing is there's always room for more trails. Always.

Show Notes for Episode 6:

Andrew Hitz

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Brian is the Dean of the Lawrence Conservatory of Music and a former ethnomusicologist for Microsoft. He is the perfect meld of artist and businessman which makes him a very forward-thinking dean.

His passion for combining artistic expression with entrepreneurial skills has him on the cutting edge of what a music education should look like at the collegiate level today.

Topics Covered:

  • How a $50 gig playing the didgeridoo led to his full-time employment for 16 years at Microsoft which led to him becoming a dean
  • Always saying yes when asked if you are capable of something
  • The importance of pivoting in one's career
  • How giving people autonomy over projects can unleash creativity
  • The value of questioning traditions within music
  • Being ready to seize an opportunity

Books:

Links:

Want to help "keep the lights on" and make future episodes of TEM possible? Please visit our Patreon page to see how you can help: 

https://www.patreon.com/tempodcast

Produced by Austin Boyer and Buddy Deshler of FredBrass