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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Filtering by Tag: Business Model Canvas

TEM 76: Business Model Canvas with Lance LaDuke

Andrew Hitz

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The Business Model Canvas is a tool that every single person listening to this podcast should use and this talk with Lance LaDuke is a great place to start!

Lance regularly teaches the Business Model Canvas to his Business of Music class at Carnegie Mellon University and does a great job of explaining why it is such a powerful tool. The Business Model Canvas will help get ideas out of your head and organized in an way that makes clear what your next steps need to be. I can't recommend the process any more highly for anyone.


Business Model Generation
Business Model You*

*FWIW I am a huge fan of ebooks and audio books but would highly recommend the hard copy of each of these books. They are quite visual.

Show notes for all episodes of TEM including links to all books and websites referenced in this episode can be found at:

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

Produced by Joey Santillo

TEM 64: Andrew Hitz of Pedal Note Media on Leveraging Your Unfair Advantage, Using a Business Model Canvas and Transitioning From One Main Gig to Doing Lots of Things

Andrew Hitz

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The tables were turned for this episode of TEM and I was the one interviewed for a change! I thought this would give those in the audience who didn't know my entire backstory the chance to get to know me a little better.

A huge thank you to Lance LaDuke for interviewing me!

Topics Covered:

  • How I got started playing the tuba

  • The moment I realized I wanted to become a professional musician

  • How instrumental my parents were in my success

  • How my lack of being even remotely entrepreneurial while in undergrad lead to me playing only two paid gigs in four years despite receiving a lot of praise

  • At what point in my career I started to veer from focusing primarily on being an orchestral player

  • What my two college teachers instilled in me that "gave me permission" to follow my own path

  • How I got my first big break in the music business and how my training had me prepared for it

  • What led me to start thinking like an entrepreneur after many years in Boston Brass

  • Why my first two ideas for a website were failures

  • How Lance and I used a Business Model Canvas to come up with the idea for Pedal Note Media

  • How we identified our "unfair advantage" to give us a head start

  • How the Band Director's Guide Series came about

  • How and why Hitz Publications has morphed over the last five years from selling through traditional channels to directly selling to customers

  • What's next for Pedal Note Media (Spoiler: It's ecourses)

  • How both Lance and I have gone from doing one thing 100 times a year to doing a whole lot of things a few times a year and how that is a different challenge


Favorite Quote:

  • "The key to having great ideas is having lots of ideas."

You can help offset the ongoing costs of producing the show by making a small donation at Your support is greatly appreciated!

Produced by Joey Santillo