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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Filtering by Tag: Book Report

TEM178: Purple Cow by Seth Godin (TEM Book Report)

Andrew Hitz

TEM178-Promo.jpg

Listen via:

iTunes
Spotify
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Stitcher

TEM178: Purple Cow by Seth Godin (TEM Book Report)

A Book Report on an all-time classic, Purple Cow by Seth Godin. 

On Today's Episode of The Entrepreneurial Musician:

  • What is a Purple Cow and how do you make one

  • The best marketing possible is making your product more remarkable

  • In today's over-saturated world, only things that are truly remarkable are not invisible

  • The importance of measuring things (and why anything you measure can be improved)

  • The single most impactful thing I've ever read in a Seth Godin book (no, really!)

Links:

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM117: Influence by Dr. Robert Cialdini (Book Report)

Andrew Hitz

Listen via:

iTunes
Spotify
SoundCloud
Stitcher

A Book Report on the New York Times best selling book "Influence" by Dr. Robert Cialdini.

What You'll Learn:

  • The Six Principles of Persuasion, how they apply to a musical entrepreneur and six action steps to utilize each principle
    1. The Principle of Reciprocity
    2. The Principle of Scarcity
    3. The Principle of Authority
    4. The Principle of Consistency
    5. The Principle of Liking
    6. The Principle of Consensus

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM 89 - Book Report: Do The Work by Steven Pressfield

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

A Book Report on the incredible kick in the pants that is Do The Work by Steven Pressfield. This book will fire you up!

Show Notes:

5:34 - Overview of Do The Work by Steven Pressfield

8:26 - Our Enemies

1. Resistance
2. Rational Thought
3. Friends and Family

13:17 - Our Allies

1. Stay Stupid
2. Stubbornness
3. Blind Faith
4. Passion
5. Assistance (The Opposite of Resistance)
6. Friends and Family

19:32 - The Creative Process Broken Down Into Three Sections

1. Beginning
2. The Middle
3. End

Favorite Quotes from Do The Work:

"A child has no trouble believing the unbelievable, nor does the genius for the madman. It's only you and I, with our big brains and our tiny hearts, who doubt and overthink and hesitate."

"Don't think. Act."

"Start before you're ready. Don't prepare. Begin. Remember, our enemy is not lack of preparation: it's not the difficulty of the project or the state of the market place or the emptiness of our bank account. The enemy has a resistance. The enemy is our chattering brain, which, if we give it so much as a nano second, will start producing excuses, alibis, transparent self-justifications, and 1 million reasons why we can't/shouldn't/won't do what we know we need to do."

"In this book, when I say “Don’t think,” what I mean is: don’t listen to the chatter. Pay no attention to those rambling, disjointed images and notions that drift across the movie screen of your mind. Those are not your thoughts. They are chatter. Chatter is resistance."

"We can never eliminate Resistance. It will never go away. But we can outsmart it, and we can enlist allies that are as powerful as it is."

"Do research early or late. Don’t stop working. Never do research in prime working time."

"Research can be fun. It can be seductive. That’s its danger. We need it, we love it. But we must never forget that research can become Resistance. Soak up what you need to fill in the gaps. Keep working."

"Suspend all self-judgment. Unless you’re building a sailboat or the Taj Mahal, I give you a free pass to screw up as much as you like. The inner critic? His ass is not permitted in the building. Set forth without fear and without self-censorship. When you hear that voice in your head, blow it off. This draft is not being graded. There will be no pop quiz. Only one thing matters in this initial draft: get SOMETHING done, however flawed or imperfect. You are not allowed to judge yourself."

"Let’s talk about the actual process—the writing/composing/ idea generation process. It progresses in two stages: action and reflection. Act, reflect. Act, reflect. NEVER act and reflect at the same time."

"When Michael Crichton approached the end of a novel (so I’ve read), he used to start getting up earlier and earlier in the morning. He was desperate to keep his mojo going. He’d get up at six, then five, then three-thirty and two-thirty, till he was driving his wife insane. Finally he had to move out of the house. He checked into a hotel (the Kona Village, which ain’t so bad) and worked around the clock till he’d finished the book. Michael Crichton was a pro. He knew that Resistance was strongest at the finish. He did what he had to do, no matter how nutty or unorthodox, to finish and be ready to ship."

"Start again (before you are ready!)"

Links:

The War of Art by Steven Pressfield
John Beder: Episode 83
Dana Fonteneau: Episode 85
Ranaan Meyer: Episode 1

There are three ways you can support TEM!

You can help me reach two specific goals I've set for TEM:

1. Help me get to $25 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM 82: "The 22 Immutable Laws of Marketing" (Book Report)

Andrew Hitz

Listen via:

iTunes
SoundCloud
Stitcher

A brief overview of The 22 Immutable Laws of Marketing, a book that changed how I view marketing and even informed the art I make.

(If you have a book you would like for me to read and feature in a future Book Report segement, please email me through the email link in the upper righthand corner. Thanks!)

Topics Covered:

  • 2:20 - Arts marketing is the exact same thing as marketing anything else
  • 4:30 - Law #1: The Law of Leadership
    • It's better to be first than to be better
    • Everyone knows Charles Lindbergh and no one knows poor Bert HinklerTime for Three is the first classical string trio with two violins and a bass to cross genres
  • 9:15 - Law #2: The Law of the Category
    • If you can't be first in a category, set up a new category you can be first in
    • Amelia Earhart is not known as the third person to fly solo across the Atlantic but rather as the first woman (a new category)
    • Cirque du Soleil blended the circus, opera and ballet to create their own category
  • 11:50 - Law #3: The Law of the Mind
    • It is better to be first in the mind than it is to be first in the marketplace
    • This doesn't contradict the Law of Leadership - The Law of Leadership just makes it easier to be first in the mind
    • Canadian Brass is synonymous with brass quintet in spite of coming many years after the Chicago Brass Quintet and New York Brass Quintet
  • 13:45 - Law #4: The Law of Perception
    • Marketing is not a battle of products but a battle of perception
    • Amanda Palmer is probably not the best singer in the world and yet she became the first artist to raise over a million dollars on Kickstarter
    • Hands on a Hardbody was an award winning Broadway musical that closed after just 56 performances so was not perceived as a great show in spite of the accolades
  • 17:00 - Law #5: The Law of Focus
    • The most powerful concept in marketing is owning a word in the prospect's mind
    • David Cutler of The Savvy Musician owns the word "savvy" in the musical world
  • 18:40 - Law #6: The Law of Exclusivity
    • Two companies can not own the same word in the prospect's mind
    • Canadian Brass are known for wearing full tails and white sneakers. Many years later Dallas Brass tried to tap into that by wearing cowboy boots as their trademark but it never stuck because Canadian Brass already owned unique footwear in the brass quintet world
    • Like a political campaign, as soon as you are on your opponent's message you are almost certainly going to lose that election
  • 20:35 - Law #17: The Law of Unpredictability
    • Unless you write your competitor's plans you can't predict the future
    • Boston Brass made some very unpredictable changes to their show about 20 years ago (like singing barbershop quartet tunes) which differentiated their show from that of other brass quintets
  • 25:00 - Law #19: The Law of Failure
    • Failure is to be expected and encouraged
    • Sam Walton of Walmart fame used to say "Ready, Fire, Aim"
    • Cirque du Soleil had a show in 2009 called "Banana Shpeel" that lasted less than a year which cost them millions but they have gone on to premiere numerous hit shows since then
    • The only failures that are bad are failures you don't learn from

Links:

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Parker Mouthpieces
Ranaan Meyer: Episode 1
The Savvy Musician's 10 Tips for 2017 with David Cutler: Part 1 and Part 2
The Brass Junkies: JD Shaw

It would mean the world to me if you felt like making a small donation to support what I'm doing with TEM. You can find out more at:

https://www.patreon.com/tempodcast

Produced by Joey Santillo