TEM 95: Tim Topham on Building a Community of True Fans in an Already Crowded Space, Launching a Successful Membership Site and Minimum Viable Products
Here are the show notes for Episode 95 of The Entrepreneurial Musician Podcast featuring Tim Topham.
Australian piano teacher and performer Tim Topham shares how, through the use of a membership site, newsletter, podcast, blog and webinars, he was able to build a wildly successful piano teaching community in an already crowded space.
7:14 - How Tim ended up getting burned out after college, leaving music altogether for 10 years and how his first piano teacher inspired him upon coming back to music
12:20 - The depressing statistics of how many musicians today make a full-time living performing and why it's important to look at a career in music diversely
14:42 - How he found a niche for himself within the piano teaching world which tends to be very traditional
17:56 - How he organizes his content by theme on a monthly basis based on things teachers are asking him to cover
20:08 - Details about The Inner Circle, the online community of piano teachers he has created on his website, and how it was a concerted effort to scale what he was already regularly doing on a one-on-one basis
25:09 - When he initially launched, how he got his first members to join a paid membership site before there was any kind of community already there
28:34 - The number of hours a week he spends per week on his website and all of his digital services
32:09 - The aspects of his business that he outsources since they aren't his strengths
35:33 - How he went about starting to build his website without a huge amount of technical knowledge
37:59 - The importance of shipping a Minimum Viable Product
40:32 - The "crippling perfection" that classical musicians in particular are used to and how it doesn't help anyone be a successful entrepreneur
44:21 - How he has built a team around him to help with various tasks for his business
49:04 - The advice he has for any musical entrepreneur who is trying to get started (or reach the next level) in the business
57:54 - Resources he recommends to musical entrepreneurs
- Susan de Weger on Tim's Creative Piano Teaching Podcast
- The Flipped Lifestyle Podcast
- The Membership Guys Podcast
- The Smart Passive Income Podcast
- Online Marketing Made Easy Podcast
- The Sell More Books Show
"I've got to stop doing things that one, I'm not good at, and two, isn't bringing value to my members."
"It doesn't really matter where you start. Just start something."
If you are a fan of the show you can help me reach some specific goals I've set for TEM:
Help me get to 50 ratings and 50 reviews on iTunes. It takes just a minute and really helps people to find the podcast. Thanks to everyone who has already left a rating!
You can also help me get to 20 patrons on Patreons (and I'm really close!)
Thanks for all the help spreading and supporting TEM. It means the world to me.
Produced by Joey Santillo