TEM 71: Susan De Weger of IgniteLab on Why Selling Yourself as an Artist Is Not Selling out, the Danger of the Word "Should" and Her Specific Advice on Applying for a Grant
- Susan's incredible career path that went from a "failed" attempt at a music career to starting and selling a multi-million dollar IT business with her husband to going back to get her graduate performance degree at the age of 40
- The influence that Jeff Nelsen (interviewed in Episode 5) had on her career
- How she still battles performance anxiety and has learned to accept the discomfort
- The day she recognized that her experience and passions in both music and entrepreneurship made her want to reshape collegiate music curriculum (which led to IgniteLab)
- Her specific advice on applying for a grant
- Why selling yourself as an artist is not selling out
- The importance of examining why you're afraid of rejection
- The danger of the word "should"
- What she learned from successfully building an IT consulting business that she's been able to apply to her music career
- The questions you need to ask to differentiate between a good great idea and a great business
- Why you need to figure out who you really are before learning tactics for succeeding in the music business
- The importance of having a unique value proposition
- How Susan's IT consulting business solved perceived problems for multiple different groups at the same time
- Why compensating people working for you doesn't have to be only monetary and why people need to feel appreciated for their contributions
- Networking is about giving and not about getting
- Notable Values
- Notable Values Facebook Page
- IgniteLab at Melbourne Conservatorium of Music
- Jeff Nelsen: Episode 5
- The Bulletproof Musician
- "Ego Is the Enemy" by Ryan Holiday
- Fearless Performance
- The Savvy Arts Venture Challenge
- "The Values Factor: The Secret to Creating an Inspired and Fulfilling Life" by John Demartini
- "It's Not (JUST) About the Gig: A Musician's Guide to Creating the Mindset Which Leads to Career Success AND Fulfillment" by Dana Fonteneau
- Finding Your Blue Ocean: Episode 56
"You have to abandon all hope for a better past."
"A great idea is not a great business."
"When you're clear on the who and the what, the how is pretty straightforward."
"You can't say thank you enough."
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Produced by Joey Santillo