TEM 62: Jason Heath of the Contrabass Conversations Podcast on Finding Your Voice, Executing on a Great Idea and His Advice on Starting a Podcast
Jason Heath is a professional bass player, a very successful podcaster, one of the most read bloggers in the classical music world and teacher.
- How he had a rather sudden realization when he was a graduate student that he needed to figure out how to make money and what actions he took to make that happen
- How he was able to find his voice and exact target audience when he first started blogging
- The combination of finding a good idea and then doing the work over an extended period of time
- How Jason no longer caring what people thought led to him creating more personal content which made his blog really take off
- Why the notion that you must have a very specific voice in order for a blog to be successful may not be true all of the time
- How Jason's reach through the blog and podcast led to 56 bass players auditioning at DePaul his first year of teaching there
- His advice about starting a podcast
- How having an interview-based podcast has many benefits including making you a better listener and networking
- How hosting a podcast in the arts is still a blue ocean
- How to repurpose your content for new content
- How long it takes for Jason to fully produce a one-hour episode of Contrabass Conversations
- Why regularity of content is so important for a podcast but how you have multiple options for when to schedule episodes
- The equipment Jason uses to produce his podcast
- Contrabass Conversations Podcast
- Double Bass Blog
- Jason's Website
- Big Magic by Elizabeth Gilbert
- Finding Your Blue Ocean: Episode 56
- Libsyn Podcast Hosting
- Jason's Guide to Podcasting Series on Arts Hacker
- Sam Pilafian's TEM Interview Part 1 and Part 2
- 1,000 True Fans: Episode 61
- The Magic of Thinking Big by David Schwartz
- The 22 Immutable Laws of Marketing
- A Musical Life Podcast by Hugh Sung
- Jason's Car Fire Blog Post
- Jason on Twitter
- "In your 20's and 30's you obsess about what everyone thinks about you. In your 40's and 50's you realize they aren't thinking about you as much as you think they are. In your 60's and 70's you figure out they were never thinking about you in the first place."
- "The best possible time to start a podcast is five years ago. The second best time is right now."
- "Done is better than good."
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Produced by Joey Santillo