TEM 59: Garrett Hope of the Portfolio Composer Podcast on the Skills Needed in the Freelance Economy, Thinking About Art as a Business and the Power of Outsourcing
Garrett Hope is the host of The Portfolio Composer Podcast, a composer, a bass player, owns a piano tuning company and is a consultant.
Note: Since we recorded this interview, Garrett has rebranded his podcast, Composer On Fire, as The Portfolio Composer Podcast.
- How entrepreneurial thinking led him to ultimately choose bass over guitar as his primary instrument
- The factors that led to him getting turned off by academia which led him to becoming an entrepreneur
- How starting a piano tuning business made him realize he needed to apply the same entrepreneurial principles to his music career
- The skills musicians need as the world moves more and more towards a freelance economy (and they don't teach them in music school)
- The challenge of thinking about art as a business
- Why it's imperative to identify exactly who your audience is
- The importance of having a rich network to utilize when trying to serve a specific niche
- How Garrett came to have world-renowned thought leader Seth Godin as a "guest" on his podcast
- The audacity of asking
- The power of asking "And then what?" to get to the bottom of fear
- The Brand Fascination Assessment Test
- The power of outsourcing (even though it can be scary to spend money on things)
- Understanding cash flow as a small business owner and the importance of keeping good records
- Why we've all networked already on some level
- How networking is the bread and butter of a musician's life
- How to create a spreadsheet to get organized about your networking
- The Portfolio Composer Podcast
- Drew McManus - Episode 45
- Mike Robinson - Episode 47
- Reena Esmail - Episode 58 of The Portfolio Composer
- Seth Godin - Episode 66 of The Portfolio Composer
- List of Books Read by Derek Sivers
- Brand Fascination Assessment Test
- Strength Builders 2.0 by Tom Rath
- The War of Art by Stephen Pressfield
- Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead
- #AskGaryVee by Gary Vaynerchuk
- Rich Dad, Poor Dad by Robert Kiyosaki
"In 10 years, more than 50% of the workforce will be freelancers. That's where we're heading and musicians need to be prepared for that."
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