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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Show Notes for Episode 34: A Conversation with Lance LaDuke on Marketing

Andrew Hitz

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For Episode 34 I welcome back my partner at Pedal Note Media, Lance LaDuke.

Lance is fresh off of an appearance as a Thought Leader at "Marketing Chamber Music: A Savvy Strategy for Success", an event arranged by David Cutler as a part of the Chamber Music America Conference in New York City.

Lance has some really great ideas about marketing and shares with us a bunch of groups that he thinks are really doing the arts marketing thing well. It's a list that really made me think!

Topics Covered:

  • Using a business model canvas to hone your product and determine exactly what problem you are going to solve for whom
  • If 99% of people are going in one direction with their marketing that you should be going in the other direction
  • How marketing is everything (and everything is marketing)
  • Why you or your product need to be remarkable in the literal sense
  • Why you must be incredible before you ramp up your marketing
  • Why only competing on price to make a name for yourself is a losing game
  • Why how you are perceived is reality
  • Why you shouldn’t assume that anyone cares that you can do something better than it has already been done
  • The importance of finding someone who is having success in your corner of the music business and figure out how they’re doing everything they’re doing 



Favorite Quote from the Interview:

  • "Marketing is everything and everything is marketing. Everything you do should be with an eye towards it."

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Produced by Austin Boyer and Buddy Deshler of FredBrass