For Episode 34 I welcome back my partner at Pedal Note Media, Lance LaDuke.
Lance is fresh off of an appearance as a Thought Leader at "Marketing Chamber Music: A Savvy Strategy for Success", an event arranged by David Cutler as a part of the Chamber Music America Conference in New York City.
Lance has some really great ideas about marketing and shares with us a bunch of groups that he thinks are really doing the arts marketing thing well. It's a list that really made me think!
- Using a business model canvas to hone your product and determine exactly what problem you are going to solve for whom
- If 99% of people are going in one direction with their marketing that you should be going in the other direction
- How marketing is everything (and everything is marketing)
- Why you or your product need to be remarkable in the literal sense
- Why you must be incredible before you ramp up your marketing
- Why only competing on price to make a name for yourself is a losing game
- Why how you are perceived is reality
- Why you shouldn’t assume that anyone cares that you can do something better than it has already been done
- The importance of finding someone who is having success in your corner of the music business and figure out how they’re doing everything they’re doing
- Ranaan Meyer: Episode 1
- Alarm Will Sound: Episode 3
- Ron Davis: Episode 19
- Jennifer Rosenfeld and Julia Torgovitskaya: Episode 25
- Business Model Canvas
- Time For Three
- Mnozil Brass
- Roomful Of Teeth
- The Vegetable Orchestra
- The Really Terrible Orchestra
- Bang On A Can
- Ask Gary Vee
Favorite Quote from the Interview:
- "Marketing is everything and everything is marketing. Everything you do should be with an eye towards it."
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