Jennifer Rosenfeld & Julia Torgovitskaya are the founders of iCadenza and Cadenza Artists. They are also the authors of a wonderful new book titled "Awakening your Business Brain: An iCadenza Guide to Launching your Music Career". (See link below for a free chapter.)
- The power of simply asking (especially when you're first starting out)
- The beauty of believing you can figure anything out with the right guidance
- Why even in the worst case scenario you will learn a lot when starting a new venture
- How two friends from middle school ended up as business partners
- How to deal with different forms of fear
- The benefits of visualization
- Incorrect assumptions musicians make about the music business
- Awakening your Business Brain by Jennifer Rosenfeld and Julia Torgovitskaya
- Good to Great by Jim Collins
- Linchpin by Seth Godin
- The War of Art by Steven Pressfield
- Free chapter of "Awakening Your Business Brain"
- iCadenza Facebook Page
- Cadenza Artists Facebook Page
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