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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

Show Notes for Episode 25: Jennifer Rosenfeld & Julia Torgovitskaya of iCadenza and Cadenza Artists

Andrew Hitz

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Jennifer Rosenfeld & Julia Torgovitskaya are the founders of iCadenza and Cadenza Artists. They are also the authors of a wonderful new book titled "Awakening your Business Brain: An iCadenza Guide to Launching your Music Career". (See link below for a free chapter.)

Topics Covered:

  • The power of simply asking (especially when you're first starting out)
  • The beauty of believing you can figure anything out with the right guidance
  • Why even in the worst case scenario you will learn a lot when starting a new venture
  • How two friends from middle school ended up as business partners
  • How to deal with different forms of fear
  • The benefits of visualization
  • Incorrect assumptions musicians make about the music business


Books Referenced:


You can help offset the ongoing costs of producing the show by making a small donation at Your support is greatly appreciated!

Produced by Austin Boyer and Buddy Deshler of FredBrass