Lance is not only one of my best friends but one of the sharpest business minds I've ever encountered in the music business.
This guy has quit the US Air Force Band. He has quit the River City Brass Band. He has quit the Boston Brass. Every time he quit was because he figured out he was on what Seth Godin calls a cul de sac and he had the courage to do something about it.
This is a fascinating interview about having the courage to pull the trigger, making things happen rather than sitting back and waiting for it to come to you, and how his family environment growing up led to him being so good on the mic.
This interview is all over the map and yet is completely cohesive. If you don't know Lance you will quickly figure out why I wanted to start a company with him after we both got out of Boston Brass.
Lance's entrepreneurial endeavors have led him to a career in consulting, performance, media, and academia. He does a little of everything and amazingly does it all well.
There is so much actionable advice in this episode you'll want to take notes!
- How the point of differentiation that won him the Boston Brass gig was his business expertise and vision and not anything musical
- The importance of being yourself and speaking your mind in interviews
- His approach to programming and how every aspect of it is intentional and considers a number of factors
- How Lance and I used the Business Model Canvas to create Pedal Note Media
- Music Practice Coach by Lance LaDuke
- The Lean Startup by Eric Riles
- The E-Myth Revisited by Michael E. Gerber
- Book Yourself Solid by Michael Port
- Bold by Peter H. Diamandis
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