To quote Gary Vaynerchuk, ideas are shit. This is a little bit of an oversimplification but the point remains a vital one.
Once on an episode of The GaryVee Audio Experience, I heard Gary tell a room full of 30 people that they as a group within a day could come up with next 100 great ideas that will change the world.
The hard part is not coming up with a great idea. The hard part is not only executing on one of them but executing better (or earlier or in some way different) than everyone else in your tiny corner of the world.
The idea muscle is one worth flexing. But the execution muscles are the ones that most people only engage every so often.
And that’s why most of us aren’t that good at getting things over the finish line.