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TEM Blog

The Entrepreneurial Musician Blog by Andrew Hitz featuring articles on being an entrepreneur in the music business. Show notes for The Entrepreneurial Musician Podcast.

The Danger of Great Marketing

Andrew Hitz

"If you're great at marketing and your product is $#&@ it actually exposes you quicker because they have more awareness of how sucky you are."
—Gary Vaynerchuck from The Ask Gary Vee Show: Startup Grind LA

I harp over and over again in speeches, on the podcast and on this blog that getting noticed is the number one obstacle in 2016 for any artist "making it" in the music business. This point can't be made too many times.

But Gary Vaynerchuck makes a really great point in that quote above.

If you spend a lot of time mastering your marketing and engaging your potential customers where they are hanging out you need to make sure that one thing is true: that your product isn't sucky (as Gary colorfully puts it.)

You need to be sure that what you are doing is worth getting noticed by a large number of people before you attempt to get their attention. Because with all of the options available to human beings in 2016, none of us are going to give you attention again if our first taste was terrible.

(Note: If you want to get fired up and don't mind some profanity, click the link above to hear Gary Vaynerchuck address Startup Grind LA. It is a two hour talk that flies by. It's crazy how much information and passion that guy can pack into one speech.)