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USC Portfolio Week Resources

Marketing Resources

Books:

Permission Marketing by Seth Godin

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Book Yourself Solid by Michael Port

To Sell Is Human by Daniel Pink

Marketing in Less than 1,000 Words by Rob Burns

Podcasts:

The Duct Tape Marketing Podcast

Blogs:

Seth's Blog

Click here for a great list of 50 Marketing Blogs