contact ME

Use the form on the right to send me an email and I will get back to you as soon as possible.



123 Street Avenue, City Town, 99999

(123) 555-6789


You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Performance and Pedagogy Blog

A blog about the performance and pedagogy of music.

Use Their Words

Andrew Hitz

"It sounds mushy. I want French fries and you're giving me mashed potatoes."
—Tiffany Hitz (Band Director at Carson Middle School in Fairfax County, Virginia)

I heard my wife tell her jazz band this a couple of weeks ago and I thought it was great.

It reminded me of the importance of using the same words (and imagery) that your audience use. This goes for being a band director or a marketer.

Every single kid in that band immediately knew what she meant by french fries. In fact, it was probably the least number of words she possibly could have used to get that point across that clearly.